Digital Marketing Executive

Company: Primark Global

Location: Sector 155, Noida, Uttar Pradesh

Experience: 25 Years

Employment Type: Full-Time

Department: Marketing & Business Development

Role Overview

We are looking for a creative, analytical and result-oriented Digital Marketing Skilled to strengthen our online presence, improve brand visibility and generate quality business leads.

The candidate will be responsible for planning and executing digital marketing strategies across multiple platforms, managing website performance, implementing SEO and paid advertising campaigns, and creating engaging marketing content.

Key Responsibilities

1. Website Management & SEO

- Manage and regularly update the company website.
- Implement on-page and off-page SEO strategies to improve organic rankings.
- Conduct keyword research, competitor analysis and website audits.
- Improve website traffic, search visibility and lead conversion.
- Develop strategies for AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).

2. Social Media & Content Marketing

- Manage company profiles on LinkedIn, Instagram, Facebook and other relevant platforms.
- Plan and execute monthly social media content calendars.
- Create engaging posts, product promotions, company updates and campaign creatives.
- Develop content for blogs, articles, case studies and product pages.
- Coordinate with designers and content creators for marketing collateral.

3. Performance Marketing & Lead Generation

- Plan and execute Google Ads and Meta Ads campaigns.
- Develop targeted campaigns for B2B customer acquisition.
- Generate qualified enquiries from hospitals, healthcare institutions, distributors and medical professionals.
- Monitor campaign performance, cost per lead, conversion rates and ROI.
- Optimise advertising budgets for better results.

4. Analytics & Reporting

- Monitor website performance using Google Analytics 4 and Google Search Console.
- Track SEO rankings, website traffic, campaign performance and lead generation.




- Prepare monthly digital marketing reports.
- Analyse competitor activities and identify new digital marketing opportunities.
- Work closely with the sales team to track and improve lead quality and conversion.

5. Brand Building & Marketing Initiatives

- Maintain consistency in brand identity and communication across platforms.
- Support product launches, exhibitions, events and promotional campaigns.
- Develop digital marketing strategies to strengthen Primark Global and Medvana Healthcare brands.
- Explore emerging digital marketing tools, AI platforms and automation opportunities.

Candidate Requirements

- Graduate in Marketing, Mass Communication, Business Administration or a related field.
- 2–5 years of hands-on digital marketing experience.
- Strong working knowledge of SEO, Google Ads and social media marketing.
- Experience with Google Analytics 4, Search Console and keyword research tools.
- Understanding of website management, preferably WordPress.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.
- Excellent written communication and content development skills.
- Familiarity with AI-based marketing tools and emerging search technologies.
- Ability to manage multiple campaigns and deliver measurable results.

Experience in healthcare, medical devices, pharmaceuticals or B2B marketing will be an added advantage.

Key Performance Indicators (KPIs)

- Growth in organic website traffic and search rankings.
- Number of qualified leads generated through digital channels.
- Cost per qualified lead and campaign ROI.
- Social media reach, engagement and follower growth.
- Website enquiry and conversion rates.
- Consistency and quality of content publication.
- Improvement in brand visibility across search engines and AI-driven search platforms.

What We Offer

- Opportunity to build and execute digital marketing strategies for growing healthcare brands.
- Exposure to domestic and international B2B markets.
- Ownership of digital campaigns and brand-building initiatives.
- Professional growth in a performance-driven environment.

Work Location: Primark Global, Sector 155, Noida.

📌 Digital Marketing Professional (Greater Noida)
🏢 Primark Global
📍 Greater Noida