Responsibilities

- Lead ACI Infotech's global digital marketing strategy across brand, content, demand generation, social media, email, and digital channels.
- Develop and execute integrated campaigns that generate qualified leads and measurable sales pipeline.
- Build targeted and account-based marketing (ABM) campaigns for enterprise customers.
- Leverage AI, marketing automation, personalization, analytics, and emerging technologies to improve marketing effectiveness.
- Lead executive events, conferences, roundtables, webinars, and industry engagement initiatives.
- Work closely with Sales, Business Development, and Solution teams to align marketing campaigns with business and GTM objectives.
- Build, mentor, and lead a high-performing marketing team.
- Track marketing performance through relevant KPIs, analytics, attribution, and pipeline contribution.
- Drive marketing initiatives across the USA and APAC markets.

Requirements

- 10+ years of experience across B2B digital marketing and demand generation.




- Proven experience leading integrated digital marketing campaigns across multiple channels.
- Solid track record of generating qualified inbound leads and sales pipeline.
- Experience with enterprise marketing, ABM, and targeted demand-generation programs.
- Strong understanding of AI-powered marketing, automation, personalization, and marketing analytics.
- Experience in IT services, digital transformation, enterprise technology, or AI-led solutions.
- Proven experience managing and developing marketing teams.
- Strong strategic thinking combined with hands-on execution capabilities.
- Experience working with USA and APAC markets.

Nice to have

- Experience in AI/technology-focused B2B organizations.
- Experience working with Fortune 500 or large enterprise accounts.
- Experience leading executive-level marketing programs and industry events.
- Experience implementing AI-driven marketing and automation initiatives.

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