About Us

At Lucio, we are building the next generation of legal AI to help law firms with intelligent drafting, review, and research. Built in India, our products are trusted by law firms across the US, UK, India, and multiple global jurisdictions for accuracy, speed, and deep legal intelligence.

Role Overview

We are looking for a Demand Generation Manager to own Lucio's marketing-led demand generation engine for the US market. You will drive reach and MQL generation through content marketing, product marketing, performance marketing, or a combination of these channels.

This is an ownership role: you will run the engine that generates demand, not just set up marketing infrastructure.

What You'll Own

1.

Demand Generation

Strategy

- Design and run marketing campaigns that generate MQLs from the US market.

- Choose and combine the right channels across content marketing, product marketing, and performance marketing.

- Own reach and MQL targets end to end.

2. Messaging and Campaigns

- Craft compelling messaging for US legal buyers.

- Plan and execute campaigns across the chosen channels.

- Nurture prospects through the funnel.

3. Experimentation

- Experiment with different ways of generating demand and double down on what works.





- Test new channels, formats, and messages to keep improving reach and MQL output.

What Success Looks Like

- Strong reach across Lucio's target US legal audience.

- A steady, growing pipeline of MQLs from the US market.

(KRAs: reach and MQL.)

Who You Are

- 3-4 years of B2B marketing experience, preferably with US-focused businesses.

- Solid understanding of at least one of content marketing, product marketing, or performance marketing, with working familiarity across the others.

- Smart, entrepreneurial, and resourceful.

- You can craft compelling messaging, run campaigns, nurture prospects, and experiment with different ways of generating demand.

- You want to own a marketing-led demand generation engine, not just set up marketing infrastructure.

Why This Role Is Unique

- Full ownership of Lucio's US demand generation engine.

- Direct visibility into pipeline and revenue impact.

- Freedom to experiment across channels and shape Lucio's US marketing playbook.

How to Apply

Write to [email protected] with your CV and a short note on how you would approach demand generation for the US market.

📌 Demand Generation Manager (Bengaluru)
🏢 Zenlegal Technology
📍 Bengaluru