Content & Growth Lead Founder Branding

Experience: 58 Years

Location: Gurgaon – Sector 62

Employment Type: Full-Time

Education: Any Graduate

Salary: Negotiable

Work Mode: Work from Office

We are looking for a highly creative and data-driven Content & Growth Lead to build and scale a founder-led personal branding platform.

The role involves developing content strategies, managing weekly live shows, creating engaging social media content, and driving audience growth across Instagram, YouTube and other digital platforms.

The ideal candidate should have strong storytelling, copywriting, content strategy and social media growth experience, along with the ability to work closely with the founder.

Key Responsibilities

1. Content Strategy & Research

- Research trending, relevant and engaging topics for the target audience.
- Develop weekly content calendars, episode briefs and discussion points.
- Analyse audience interests, competitor content and engagement trends.
- Identify opportunities to create high-performing content.

2. Live Show & Content Production

- Plan and manage weekly live-show content calendars.
- Coordinate with video editors, designers and production teams.
- Develop episode titles, promotional content and audience engagement strategies.
- Identify key moments from live sessions for content repurposing.

3. Content Creation & Repurposing

- Convert long-form videos and live sessions into Instagram Reels, YouTube Shorts and other content formats.
- Develop carousels, stories, quote posts and engaging social media content.
- Write compelling captions, hooks, headlines and video scripts.




- Maintain consistency in the founder's communication style and brand voice.

4. Social Media Growth & Analytics

- Drive audience growth across Instagram, YouTube and other platforms.
- Monitor reach, engagement, watch time, retention, shares and saves.
- Analyse content performance and recommend improvements.
- Conduct A/B testing of hooks, thumbnails and content formats.
- Prepare weekly and monthly performance reports.

5. Team & Workflow Management

- Manage the end-to-end content pipeline from ideation to publishing.
- Coordinate with designers, video editors and other creative resources.
- Ensure timely delivery and quality of content.
- Take ownership of content performance and growth initiatives.

Required Skills & Experience
- 5–8 years of experience in Content Strategy, Digital Media, Creator Growth or Personal Branding.
- Proven experience in growing Instagram and YouTube channels.
- Excellent English and Hindi/Hinglish copywriting skills.
- Solid understanding of viral content, storytelling and audience psychology.
- Experience in long-form to short-form content repurposing.
- Knowledge of Instagram Insights, YouTube Analytics and Meta Business Suite.
- Experience managing video editors, designers and content production workflows.
- Strong analytical skills and the ability to drive content through performance insights.
- Ability to work directly with founders and manage end-to-end content initiatives.

Interested candidates kindly share your CV and below details to [email protected]

1. Present CTC (Fixed + VP) -
2. Expected CTC -
3. No. of years experience -
4. Notice Period -
5. Offer-in hand -
6. Reason of Change -
7. Present Location -

📌 Content & Growth Lead (Gurugram)
🏢 Adecco India
📍 Gurugram