Co-Founder – Hardware Manufacturing / Fitness Industry | VEEYA

Location: Hyderabad, India (Hybrid)

Company Stage: Pre-Revenue | Early-Stage | Incubated by ISB & T-Works

Industry: Consumer Electronics | Wearable Technology | Fitness Technology | Mixed Reality

About VEEYA:

VEEYA is a pre-revenue fitness technology startup developing Mixed Reality (MR) glasses and AI-powered software for indoor running.

Our technology combines immersive running environments, AI-powered coaching, adaptive training plans, real-time performance tracking, and community-driven fitness experiences.

We are developing an integrated hardware and software solution designed for deployment across existing commercial gyms, with an initial focus on the Indian fitness market.

VEEYA is incubated by the Indian School of Business (ISB) and T-Works, Hyderabad, and is currently focused on product development, manufacturing partnerships, commercial validation, and market entry.

About the Role:

The Co-Founder at VEEYA will play a strategic leadership role in building the company's manufacturing capabilities, distribution partnerships, and commercial operations.

We are looking for an experienced entrepreneur, business owner, industry executive, or commercial leader with an established skilled network in either consumer electronics manufacturing or the fitness equipment industry.

This is a founding-stage opportunity involving equity participation, strategic ownership, and the potential for a mutually agreed investment partnership.





Candidates should bring substantial experience in at least one of the following areas.

Track 1: Consumer Electronics & Hardware ManufacturingIdeal backgrounds include:

- Consumer electronics manufacturing and computer hardware manufacturing
- Wearable technology, smart glasses, and AR/VR/MR hardware
- OEM/ODM partnerships and contract manufacturing
- Electronics component sourcing and supply chain management
- Hardware product commercialisation and manufacturing operations
- Electronics manufacturing services (EMS) and production scaling

What we value: Existing relationships with electronics manufacturers, OEMs, ODMs, component suppliers, and manufacturing partners.

The ability to lead manufacturing strategy, evaluate production partners, optimise hardware costs, and support the transition from product development to scalable manufacturing.

Direct engineering involvement is not essential if the candidate can provide strategic leadership and manage specialised engineering or manufacturing teams.

Track 2: Fitness Equipment Distribution & B2B SalesIdeal backgrounds include:

- Commercial fitness equipment manufacturing and distribution
- Gym equipment dealership and distribution networks
- Gym chains, fitness franchises, and commercial gym operations




- B2B fitness equipment sales and institutional procurement
- Strategic partnerships with gym owners and fitness businesses
- Fitness technology commercialisation and channel development

What we value: Established relationships with gym owners, fitness equipment distributors, commercial fitness facilities, and institutional buyers.

The ability to develop distribution partnerships, establish B2B sales channels, understand gym procurement decisions, and support commercial adoption of new fitness technology.

Experience scaling fitness equipment or related technology products through existing distribution networks will be particularly valuable.

Key Responsibilities

- Take strategic ownership of manufacturing, distribution, or commercial expansion based on relevant industry expertise.
- Establish partnerships with OEMs, ODMs, manufacturers, suppliers, gym operators, or fitness equipment distributors.
- Develop and execute strategies for manufacturing readiness, market entry, and commercialisation.
- Support product pricing, unit economics, supply chain strategy, and business model development.
- Lead strategic negotiations, business partnerships, and commercial initiatives.
- Build and manage specialised teams, external consultants, and industry partnerships.
- Contribute to financial planning, fundraising strategy, and long-term business growth.
- Work closely with the existing founders to take VEEYA from product development to commercial deployment.

📌 Co-Founder (India)
🏢 Veeya
📍 India