Company Description:

OrderEye (Founded by IIT & NYU Alumni) is a Smart AI-Powered Digital Commerce Platform built to transform how hyperlocal, quick commerce, and e-commerce businesses launch, scale, and thrive in today’s fast-paced digital economy. Built for speed, automation, and personalization, OrderEye empowers restaurants, D2C brands, hyperlocal quick commerce and e-commerce businesses to launch, manage, and grow their digital storefront with ease — deliver enterprise level efficiency and customer experience all without writing single line of code, hiring developers or heavy operational cost.

At its core, OrderEye blends AI-driven intelligence with intuitive design to automate critical business functions. With our AI-Powered Storefront Builder, businesses can launch fully branded web and mobile stores in minutes— no developers and endless customization. “From there, OrderEye takes over with AI-driven tools that handle everything—from managing Orders, Customers, Inventory, Payments, Personalized Recommendations to Smart AI- Powered Analytics and Marketing Automation tailored to each customer’s behavior.

Role Overview:

This is a full-time remote role for a Co-founder & Chief Growth Officer at OrderEye. As the Co-founder & CGO, you will be at the forefront of driving OrderEye’s sales and marketing strategy, setting up scalable organic growth systems, and positioning the brand as a market leader. We’re looking for a builder, storyteller, and growth hacker who can take ownership of marketing & sales from 0 → 1 scale.

This is a founding role, ideal for someone who thrives in fast-paced startup environments, ready to sweat out and is ready to own the entire growth engine from 0-1.

Note before Applying:

- This is a 10% equity-based role (no fixed salary initially)
- Individual Contributor (IC) role — no team management at this stage
- Proven experience in building & setting the GTM motion for the company from 0-1
- Must have strong experience leading growth, revenue, business development, and GTM initiatives.
- Must be comfortable rolling up your sleeves, meeting customers, validating the market, and closing the company’s first deals.
- Proven experience in building a GTM and sales motion from 0→1.




- Entrepreneurial grit and ownership mindset is non-negotiable
- Bachelor’s or Master’s degree in Marketing, Business from IIT’s, IIM’s or a top-tier business school.
- Comfortable with 0→1 ambiguity & high ownership

What You’ll Own:

Growth & GTM (0 → 1 → Scale)

- Define and execute end-to-end GTM across E-commerce, grocery, and D2C brands
- Build scalable outbound and inbound demand generation funnels
- Create repeatable growth loops and acquisition engines
- Develop market-entry strategies and customer acquisition plans.
- Identify target industries, customer segments, and ideal customer profiles (ICPs).
- Build scalable outbound and inbound demand-generation funnels.
- Identify the fastest path from MVP to product-market fit.
- Establish repeatable growth and customer acquisition engines.
- Explore new market opportunities, partnerships and expansion channels.

Outbound Sales Engine

- Build detailed outbound motion from scratch 0-1
- Create & execute ABM campaigns across Email, LinkedIn, cold calls, and social
- Create predictable pipeline for first 10-50 customers
- Work directly with the market to understand customer pain points and validate demand.
- Identify businesses struggling with order management, manual workflows, and operational inefficiencies.
- Meet business owners, CXOs, operations heads, sales leaders, and decision-makers.
- Conduct product demonstrations and communicate OrderEye’s business value.
- Identify, research, and qualify potential customers across targeted industries.
- Build and maintain a strong pipeline of prospective customers.
- Drive cold outreach, networking, referrals, partnerships, and enterprise prospecting.

Own Revenue & Monetization Strategy

- Define and validate pricing, packaging, and revenue models.
- Own the company’s early revenue targets and business growth metrics.




- Build the initial sales pipeline and convert prospects into paying customers.
- Identify potential subscription, enterprise licensing, and usage-based monetization opportunities.
- Experiment with different pricing and commercial models.
- Develop strategies for customer retention, expansion, and recurring revenue.

Product Marketing & Positioning

- Craft compelling value propositions, branding structure & messaging framework
- Build a strong brand narrative, business model canvas, use case & positioning
- Drive content-led and organic campaign-led growth
- Develop compelling value propositions, positioning, and messaging frameworks.
- Build OrderEye’s brand narrative and market positioning.
- Clearly communicate the business value of AI-powered order automation to potential customers.
- Develop industry-specific use cases, pitch decks, sales collateral, and product demonstrations.
- Drive content-led, founder-led, and sales-led growth initiatives.
- Position OrderEye as a solution to critical operational challenges faced by businesses.

Growth Analytics & Experimentation

- Run rapid A/B experiments across funnel stages and analyze engagement metrics
- Make data-driven decisions to optimize performance
- Define and track core traction KPIs
- Scale high-signal channels through growth sprints

What We’re Looking For:

- 10-15+ years in B2B SaaS / Tech / CPaas / AI Automation
- Proven track record of building and scaling from 0 → 1 growth journey
- Demonstrated experience in building and scaling 0→1 GTM and revenue functions.
- Robust understanding of B2B sales cycles, enterprise customer acquisition, and consultative selling.
- Hands-on expertise in cold outreach, enterprise sales, strategic partnerships, channel development, and pipeline management.
- Strong experience in organic demand generation & full-funnel growth
- Deep understanding of Quick commerce / Food tech / E-commerce / D2C
- Hands-on executor (not just strategist) with entrepreneurial mindset and extreme ownership
- Experience in fundraising & investor relations
- Bachelor’s or Master’s degree in Marketing, Business from IIT’s, IIM’s or a top-tier business school.

📌 Co-Founder & Chief Growth Officer (India)
🏢 ShikshaPal
📍 India