The Role

We’re looking for a CMF Designer who goes beyond picking colours and materials and understands why a product should look the way it does. You’ll work across trend research, consumer insights, colour strategy, materials, finishes and product visualisation to shape the look and feel of upcoming product ranges.

This role is heavy on execution, not just trend research. A large part of your time will be spent in factories: on the production floor, checking samples against the standard and deciding what ships. Products are made by several manufacturing partners, and the same colour reference can come out differently at two plants. Spotting that difference, finding the cause and fixing it at the plant is central to this role.

What You’ll Do

- Research colour, material, finish and lifestyle trends in India and globally
- Study competitors and marketplaces to see which colours, finishes and aesthetics actually sell
- Translate trends and consumer behaviour into CMF directions for products
- Build colour palettes, CMF boards and seasonal or category trend directions
- Explore product colourways and material combinations
- Work with Product Design, Sourcing and Development to take CMF from concept to physical product
- Create high-quality product renders in KeyShot or similar tools
- Work with product geometry, using basic CAD and 3D modelling skills
- Weigh cost, manufacturability, pricing and commercial feasibility in every CMF decision




- Help build a consistent visual language across the product portfolio

On the Factory Floor

- Factory visits: Travel regularly to manufacturing partners, review samples in person and stay with a colour until production matches it
- Multi-plant consistency: Measure colour with a spectrophotometer against defined tolerances so the same colour made at two plants looks like one product on the shelf
- Colour expertise: Judge shade, gloss, texture and opacity across materials, and identify what is causing a colour shift

What We’re Looking For

- Hands-on factory experience with real time on production floors and direct vendor work (mandatory)
- 2–3 years in CMF, industrial design, product design, lifestyle design or a related field
- Robust understanding of colour, materials and finishes
- A trained eye: you can compare two near-identical samples, see which one is off and explain why
- Working knowledge of a spectrophotometer and colour measurement
- Strong trend and market research skills
- Strong rendering skills (KeyShot is a big plus)
- Basic CAD and 3D understanding
- Understanding of materials, finishes and manufacturing feasibility
- Interest in lifestyle, D2C and consumer products (kids’ products experience is a plus)
- Ability to connect trend, consumer, category and business instead of following trends blindly
- Strong attention to detail and the ability to turn research into clear design directions

📌 CMF Designer – Colour, Material & Finish (Consumer Products) (Bengaluru)
🏢 Valarr.io
📍 Bengaluru