Role: Chief Manager - Performance Marketing

Key Accountabilities, Responsibilities, And Measures

Performance Marketing Strategy &

- Execution

- Develop and execute the performance marketing strategy aligned to e-commerce sales, customer acquisition and profitability priorities. Identify scalable growth opportunities across paid search, paid social, display, affiliate, retargeting and emerging channels.
- Translate annual and seasonal trading plans into channel, audience, campaign and investment plans.
- Ensure campaigns are launched on time with clear objectives, audiences, product focus, creative requirements, tracking and success measures.
- Partner with E-commerce Category Management, Site Operations and Marketing to connect media activity with product availability, onsite experience and the trading calendar.
- Monitor performance frequently and rebalance investment, audiences, bids, creative and channel mix to improve outcomes.

Budget, Efficiency &

- Commercial Performance

- Own the performance marketing budget and ensure disciplined deployment across channels and campaigns.
- Drive improvement in return on ad spend, customer acquisition cost, conversion, revenue contribution and other agreed commercial measures.
- Maintain explicit forecasts, pacing and variance reporting, and highlight risks or opportunities early. Balance growth, efficiency and customer quality rather than optimising for traffic or revenue in isolation.

Measurement, Attribution &

- Optimisation

- Establish robust campaign measurement, tracking and reporting in partnership with Analytics, Product and Technology teams.
- Use customer, channel, product and funnel data to diagnose performance and convert insight into clear actions.
- Improve attribution and understanding to support better investment decisions.

Agency, Platform &

- Stakeholder Leadership

- Lead agency and media partner performance through clear briefs, service expectations, reviews and commercial discipline.
- Maintain effective relationships with key advertising platforms and evaluate relevant new capabilities.
- Work across E-commerce, Marketing, Finance and Technology to resolve dependencies and deliver shared growth outcomes.

Team Leadership &

- Capability

- Lead,



coach and develop the Performance Marketing team with clear priorities, accountability and performance standards.
- Build stronger capability in campaign management, analytics, commercial judgement, experimentation and platform knowledge.
- Create simple operating rhythms, documented ways of working and clear ownership across the team and partners.

Measures of Success

- Achievement of agreed e-commerce revenue and customer acquisition contribution from paid channels.
- Improvement in return on ad spend, customer acquisition cost, conversion rate and marketing efficiency.
- Campaigns delivered accurately and on time against the trading calendar.
- Clear budget control, forecast accuracy and timely optimisation of investment.
- Stronger team capability, agency accountability and cross-functional ways of working.

Ways of Working, Governance &

- Effectiveness

- Operate with strong commercial ownership and use facts to make transparent investment decisions.
- Stay close to customers and trading performance, act at pace and follow through on commitments.
- Simplify reporting and focus discussions on insight, decisions and actions.
- Aim higher through continuous testing, external learning and disciplined optimisation.

Key Skills

- Commercial &
- Financial Acumen - Strong understanding of revenue, margin, acquisition cost, conversion and return on marketing investment.
- Digital Media Expertise - Strong hands-on knowledge of paid search, paid social, display, affiliate, retargeting and campaign management platforms.
- Analytics &
- Attribution - Ability to interpret funnel, customer and channel performance data and improve measurement and investment decisions.
- Campaign Trading &
- Optimisation - Ability to monitor performance at pace, identify issues and redirect activity to improve outcomes.
- Customer &
- E-commerce Understanding - Connects audience, product, proposition, onsite journey and trading calendar to drive conversion.




- Agency &
- Partner Management - Sets clear expectations, challenges constructively and ensures delivery, quality and value.
- People Leadership - Builds capability, sets high standards and creates clear accountability within the team.
- Stakeholder Influence - Works effectively across E-commerce, Marketing, Product, Analytics, Finance and Technology.

Extensive Experience In

- Adobe Analytics: Workspace, segmentation, funnel/pathing, calculated metrics and channel reporting.
- Product Feed &
- Shopping Management: Feed optimisation, Merchant Center hygiene, Performance Max and Shopping campaigns, catalogue quality.
- Bidding &
- Budget Automation: Automated bidding strategies (Target CPA/ROAS), pacing, portfolio bidding and budget allocation logic across channels.
- Audience Strategy &
- Segmentation: First-party audience building, lookalikes/similar audiences, remarketing, Customer Match and value-based (RFM) segmentation.
- Performance Creative &
- Ad Testing: Briefing and iterating performance creative and copy, structured creative testing and matching format to placement.
- Incrementality &
- Marketing Mix Modelling: Geo and holdout experiments, incrementality testing, MMM and LTV/cohort analysis to measure true contribution beyond last-click.

Qualifications And Experience

Qualification

- Graduate / Postgraduate qualification in Marketing, Business, Digital, Analytics or a related discipline.

Experience

- 8-12 years of experience in performance marketing, digital acquisition or growth marketing, preferably in e-commerce, retail, fashion or consumer businesses.
- Demonstrated experience managing significant media budgets and delivering measurable revenue, customer acquisition and efficiency outcomes.
- Strong practical experience across paid search and paid social, with working knowledge of display, affiliate, retargeting and programmatic channels.
- Experience using web analytics, advertising platforms, dashboards and attribution approaches to optimise investment.
- Experience leading internal teams and managing agencies or specialist partners.
- Experience working in a fast-paced trading environment with multiple commercial and functional stakeholders.

📌 Chief Manager - Performance Marketing (Gurugram)
🏢 Marks and Spencer Reliance India Private
📍 Gurugram