Key Responsibilities

- Plan, execute, and optimize multi-channel campaigns across Push Notifications, WhatsApp, Email, SMS, and In-App messages.

- Work on engagement platforms such as WebEngage or any of these- Infobip, mCarbon, Karix to deliver targeted campaigns.

- Handle RCH (Regulatory Communication Handling) to ensure campaigns adhere to compliance requirements.

- Manage SMS DLT approvals and WhatsApp message whitelisting before campaign execution.

- Monitor campaign performance and provide actionable insights for improving customer retention and engagement.

- Collaborate with cross-functional teams (Product, Marketing, Customer Success) to implement effective engagement strategies.

- Explore and adopt new platform features to enhance user journeys and personalization.

- Build and manage customer engagement funnels on WebEngage to drive user activation, engagement,



and retention.

- Familiarity with leveraging AI-driven copy optimization, dynamic content personalization, and predictive audience segmentation.

Requirements

- 2yrs - 4yrs of experience in CRM, campaign management, or customer retention marketing.

- Strong knowledge of platforms like WebEngage or any of these- Infobip, mCarbon, Karix (or similar).

- Familiarity with RCH, DLT, and WhatsApp compliance processes.

- Analytical mindset with the ability to track, measure, and improve campaign performance.

- Excellent communication and problem-solving skills.

- Ability to work in a rapid-paced environment and manage multiple campaigns simultaneously.

📌 Campaign Manager (Mutual Funds) (New Delhi)
🏢 iDreamBiz
📍 New Delhi