Role & responsibilities

Team Management & Execution: Guide and monitor the activities of 12 team members, ensuring effective execution of influencer engagement, contractor onboarding, product demonstrations, sampling, and demand-generation activities to achieve business objectives.

Influencer Engagement: Guide the team in building relationships with key masons, contractors, and influencers to drive tile adhesive demand, undertaking joint field visits wherever required.

Product Demonstrations: Conduct product demonstrations and application trials at construction sites and other relevant locations to highlight product features, benefits, and correct application methods.

A-Class Contractor Engagement: Conduct regular meetings with A-class contractors to understand project requirements, promote suitable products, identify business opportunities, and drive product adoption.

Architect Engagement: Build and maintain relationships with architects through regular meetings, product presentations, and technical discussions to promote product specifications and generate business opportunities.

Contractor Association Activities:



Participate in contractor association meetings and related events to expand the influencer network and create awareness about the company's products.

Sampling Activities: Oversee the effective distribution of product samples to contractors, masons, and applicators, ensure proper product trials, maintain records of sampling activities, and track product performance feedback.

Indirect Sales Support: Support dealers and distributors in generating demand, converting leads, and driving product sales through influencer recommendations, site-level activities, and regular market engagement.

Market Development & Intelligence: Identify recent business opportunities, monitor competitor activities, and assess market trends to improve product penetration and territory coverage.

Activity Monitoring & Reporting: Track influencer meetings, contractor onboarding, product demonstrations, sampling, site visits, and lead conversion to ensure effective execution and timely reporting.

Preferred candidate profile

8-10 years of experience in Business Development, preferably into Tile Adhesives

📌 Business Development Manager - Tile Adhesives (Indore)
🏢 Walplast Products
📍 Indore