Key Responsibilities

- Develop and implement brand strategies to enhance brand visibility and market positioning.

- Ensure consistent brand communication across print, digital, events, and promotional activities.

- Plan and execute brand-building campaigns to increase readership and customer loyalty.

- Monitor brand performance and market perception.

- Lead digital marketing initiatives across websites, social media.

- Drive audience acquisition, engagement, and retention through digital channels.

- Manage social media marketing, and content marketing strategies.

Marketing & Campaign Management

- Plan and execute integrated marketing campaigns for circulation, subscriptions, and advertising solutions.

- Coordinate with editorial, circulation, and sales teams for promotional activities.

- Manage media planning, budgeting, and vendor relationships.

Audience Growth & Engagement

- Develop strategies to increase digital subscribers and online readership.





- Enhance customer engagement through newsletters, social media, and digital content initiatives.

- Track audience trends and implement data-driven marketing decisions.

- Prepare periodic reports and present insights to senior management.

- Utilize analytics tools to optimize marketing performance.

- Lead and mentor the brand and digital marketing team.

- Set performance goals and ensure effective execution of marketing plans.

- Collaborate with internal stakeholders and external agencies.

Key Skills

- Brand awareness and consideration

- Campaign reach, engagement and conversion

- Audience/customer growth

- Marketing return on investment

- Timely delivery of campaigns

- Compliance with brand guidelines

- Contribution to revenue and business objectives

Reporting To: CEO

Contact No: (phone hidden)

Email: [email protected]

📌 Brand Manager (Bengaluru)
🏢 Matrix HR Technologies
📍 Bengaluru