- The person will be responsible to develop and deploy brand communication
- Own the delivery of the brand strategy in close alignment with the business function
- Brand activations to drive consideration in regional markets for focus categories
Key Responsibilities
- Brand Communication
Development of marketing communications across all consumer touch points including content, Digital and ATL for specific category
Lead the end-to-end planning and execution of ATL/BTL/TTL campaigns - from briefing to post-campaign evaluation.
Work closely with creative and media agencies to develop effective and impactful communication.
Ensure consistent brand messaging across all touchpoints (TV, Print, Digital, OOH, POSM, PR, etc.).
- Media Management
Collaborate with media agencies to plan, execute, and optimize media campaigns (offline and digital). Track and analyze media performance metrics to drive better ROI.
Stay updated on emerging media trends, consumer behaviors, and platform innovations.
- Agency Management
Custodian of creative,
media agencies to build and drive the brand strategy.
- Measuring performance of overall Marketing and Branding efforts
Key Skillsets
- Consumer and Business Understanding
- Creative story-telling and excellent communication skills
- Media buying and planning
- Stakeholder management: ability to work with cross-functional stakeholders internally as well as external agency and vendor partners
- Analytical thinking and driving marketing metrics
- Problem solving, data analysis and robust focus on processes
Competencies
- Consumer understanding
- Awareness of trends & data driven approach
- Media savvy and understanding of media metrics
- Ability to craft creative communication
- Displays high level of ownership
- Go getter attitude
- Collaborative approach with agencies and internal stakeholders
- Problem solving ability to arrive at solutions