Key Responsibilities

WhatsApp automation

•⁠ ⁠Design and build WhatsApp Business API flows: welcome series, order updates, abandoned cart, COD confirmation, re-engagement and feedback requests.

•⁠ ⁠Create and submit message templates for Meta approval, and keep approval rates high.

•⁠ ⁠Set up chatbots, quick replies, catalogues and click-to-WhatsApp journeys.

•⁠ ⁠Manage opt-ins, quality rating and compliance so numbers stay unblocked.

•⁠ ⁠Run broadcast campaigns for launches, offers and festive sales.

Email marketing

•⁠ ⁠Plan and run campaigns and lifecycle flows: welcome, browse and cart abandonment, post-purchase, win-back and loyalty.

•⁠ ⁠Build responsive email templates and brief designers and copywriters.

•⁠ ⁠Segment lists by behaviour, purchase history and engagement.

•⁠ ⁠Protect deliverability: list hygiene, SPF/DKIM/DMARC, sender reputation and warm-up.

•⁠ ⁠A/B test subject lines, send times, content and offers.

Multi-brand management

•⁠ ⁠Manage separate calendars, tone of voice and automation setups for each brand.

•⁠ ⁠Keep brand data, audiences and sender identities properly separated.

•⁠ ⁠Build shared templates and documented playbooks that can be reused across brands.

•⁠ ⁠Coordinate with brand managers, designers, e-commerce and support teams.

Reporting and optimisation

•⁠ ⁠Track delivery, open, click, conversion and revenue per brand and per flow.





•⁠ ⁠Send weekly and monthly performance reports with clear next-step recommendations.

Requirements

Must have

•⁠ ⁠Working knowledge of the WhatsApp Business API and Meta template policies.

•⁠ ⁠Experience with at least one email platform, such as Klaviyo, Mailchimp, Brevo, HubSpot, MoEngage or CleverTap.

•⁠ ⁠Experience with at least one WhatsApp platform, such as WATI, Interakt, Gupshup, AiSensy or Twilio.

•⁠ ⁠Solid understanding of segmentation, funnels, customer lifecycle and deliverability.

•⁠ ⁠Comfort reading data and turning it into decisions.

•⁠ ⁠Clear written English; Hindi or other regional languages are a plus.

Good to have

•⁠ ⁠Experience with Shopify, WooCommerce or similar e-commerce stores.

•⁠ ⁠Familiarity with Zapier, Make, n8n or webhooks and basic API integrations.

•⁠ ⁠Basic HTML/CSS for email editing.

•⁠ ⁠Knowledge of GDPR, TRAI/DPDP and WhatsApp opt-in compliance.

•⁠ ⁠Experience handling more than one brand or client at the same time.

Personal qualities

•⁠ ⁠Organised and able to switch between brands without mixing tone or data.

•⁠ ⁠Detail-oriented, since one wrong send reaches thousands of customers.

•⁠ ⁠Curious, test-driven and comfortable owning results.

Alternatively, Incase you want to push your resume, please share your resume at [email protected], Mention the Job title in Subject line and your Current salary/stipend on the email body.

📌 Brand Communication Associate - Fashion (New Delhi)
🏢 Code to Couture
📍 New Delhi