Key Responsibilities

1. User Acquisition & Growth Strategy

- Plan and execute multi-channel user acquisition campaigns across Google, Meta, affiliates, OEMs, and other digital platforms .
- Leverage performance marketing data and attribution tools ( Appsflyer, Google Analytics, etc. ) to monitor, optimize, and scale campaigns.
- Identify and test new growth channels to expand reach and reduce CAC.
- Attribution Management and Deep Funnel analysis

2. Strategic Marketing Partnerships

- Identify, negotiate, and manage strategic partnerships with external platforms, fintech ecosystems, and marketing partners to drive acquisition and engagement.
- Collaborate with internal stakeholders to structure partnership models that enhance growth, retention, or monetization.
- Evaluate performance and ROI of partnership initiatives.
- Technically sound to integrate API’s via the help of Tech team

3. Customer Lifecycle & Engagement

- Work with the Product and CRM teams to design and execute lifecycle journeys that improve activation, retention, and reactivation.
- Use engagement and analytics tools ( CleverTap, Appsflyer,



internal dashboards ) to track user behavior and implement targeted communication strategies.
- Analyze customer cohorts to identify growth opportunities and reduce churn.

4. Product Collaboration & Insights

- Partner with the Product team to enhance customer experience across acquisition and engagement touchpoints.
- Provide data-backed insights for product improvements that drive conversion and retention.
- Collaborate on go-to-market strategies for recent feature launches.

5. Monetisation

- Plan and Execute monetisation strategies for the user base
- Platform Knowledge of Admob,GAM,Mediation Partners
- Loyalty and Rewards planning and strategizing to get desired brands for cross collab and customers benefit

1. Additional Responsibilities

- Manage Play Console for ASO & App health Checkups
- Manage App store for ASO & App health Checkups
- Technically sound to integrate pixels,tags,API’s
- Content and Creative checkups

📌 AVP - Performance Marketing (Bengaluru)
🏢 mPokket
📍 Bengaluru