About Affinity

Affinity is pioneering new frontiers in AdTech; developing solutions that push past today’s limits and open new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touch-points. Operating across 10+ markets in Asia, the US, and Europe with a team of over 600+ experts, we are building privacy-first ad infrastructure that opens opportunities beyond the walled gardens.

Role: Associate Manager, Account Management

Work Location: Gurgaon

About the Role

We are looking for an Account Manager who will take end-to-end ownership of client accounts—driving strategy, campaign execution, client retention, and revenue expansion. Serving as a trusted growth partner, this role converts client business objectives into high-performing app acquisition strategies, leveraging Affinity’s ecosystem of App Install Ads across OEMs and DSPs.

Roles & Responsibility

- Own client accounts end-to-end: from onboarding and strategy development to performance optimization, retention, and maximizing long-term account value.
- Translate client business goals into actionable app acquisition and growth roadmaps.
- Build and execute account growth plans, identifying expansion opportunities to drive upselling, cross-selling, and adoption of Affinity’s product suite.
- Lead strategic reviews, performance check-ins, and proactive client advisory sessions to foster long-term relationships.
- Continuously monitor campaign performance, budgets, key metrics,



and industry benchmarks to identify growth avenues and resolve underperformance.
- Leverage performance data, automation, bidding strategies, and analytics to maximize client ROI and campaign efficiency.
- Convert complex campaign data into explicit, actionable insights, strategic recommendations, and executive-level presentations.
- Work closely with clients and cross-functional internal teams to ensure seamless campaign execution, prompt problem resolution, and alignment on KPIs.
- Lead smooth client onboarding and account handovers to maintain operational continuity, strategy execution, and clear accountability.

Required Skills

- 3–4 years in performance marketing, account management, digital advertising, or media buying, with a track record of managing client accounts and campaign outcomes.
- Bachelor’s degree or higher (preferably in Marketing, Business, or Digital Marketing).
- Hands-on experience executing and optimizing digital performance campaigns to deliver measurable business results.
- Deep understanding of performance marketing and mobile app growth. Prior exposure to OEM channels, SSPs, and DSPs is a strong advantage.
- High proficiency in Excel/Google Sheets, pivot tables, performance reporting, and data-driven storytelling.
- Ability to align campaign metrics with broader client business goals, identify upsell opportunities, and drive account expansion.
- Exceptional presentation, client management, and stakeholder advisory skills with the capability to manage priorities independently and solve complex problems.

📌 Associate Manager, Account Management (Gurugram)
🏢 Affinity Global
📍 Gurugram