Company Description Pickl.d is India’s first pickle juice hydration shot, offering a fast-acting functional solution for hydration, recovery, and performance. Manufactured in Bangalore and available across India, Pickl.d is formulated to relieve muscle cramps, enable rapid hydration, accelerate recovery, and support gut health.

The product provides a clean alternative to traditional sports drinks, with 100% natural ingredients, zero sugar, and zero calories, and no added colors. Built at the intersection of performance and wellness, Pickl.d is trusted by athletes and designed for anyone seeking smarter hydration in sports, fitness, or everyday life. In a market dominated by sugar-heavy drinks, Pickl.d delivers a science-backed, functional option for real performance and recovery.

Role Description The Associate Brand Manager role is a full-time, on-site position based in Bengaluru. This role is responsible for supporting brand strategy and execution across channels, including digital, retail, and experiential marketing. Day-to-day tasks include coordinating campaigns, managing content and communication calendars, tracking brand performance metrics, and collaborating with creative, sales, and product teams to ensure consistent brand messaging.

The Associate Brand





Manager will help plan and execute consumer activation initiatives, support partnerships and influencer programs, and analyze market and consumer insights to refine positioning. The role also involves monitoring competitor activity, preparing brand reports, and ensuring all brand touchpoints align with Pickl.d’s performance and wellness-focused identity.

Qualifications

- Brand and marketing skills: experience in brand management, marketing strategy, and campaign execution.
- Digital and social media skills: familiarity with digital marketing, social media platforms, and content coordination.
- Analytical skills: ability to work with market data, consumer insights, and performance metrics to guide decisions.
- Communication and collaboration skills: strong written and verbal communication, with the ability to work cross-functionally.
- Project management skills: capability to manage timelines, multiple initiatives, and stakeholder expectations.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; prior experience in FMCG, beverages, sports, or wellness is an advantage.
- Interest in sports, fitness, and wellness, and a willingness to work in a fast-paced, growth-focused workplace.

📌 Associate Brand Manager (Bengaluru)
🏢 getPickl.d
📍 Bengaluru