Role & responsibilities :

- Identify and develop new business opportunities for coffee machines, coffee roasters, barista equipment, and related products.

- Generate leads and build solid relationships with cafs, restaurants, hotels, coffee chains, and other HoReCa clients.

- Promote and demonstrate coffee machines, espresso machines, grinders, roasters, and other barista equipment to prospective customers.

- Understand customer requirements and recommend suitable products and solutions.

- Manage the complete sales cycle, including lead generation, client meetings, product presentations, negotiations, and order closures.

- Develop and maintain relationships with existing clients to generate repeat business.

- Achieve monthly and quarterly sales targets.

- Conduct market research and competitor analysis to identify new business opportunities.





- Coordinate with internal teams for quotations, product demonstrations, order processing, and after-sales support.

- Participate in exhibitions, trade shows, and industry events to generate business leads.

- Prepare regular sales reports, pipeline updates, and market feedback.

Preferred candidate profile

- Graduate in any field.

- 3 to 6 years of experience in B2B sales, preferably in coffee machines, coffee equipment, barista products, or the HoReCa industry.

- Experience selling espresso machines, coffee grinders, coffee roasters, and other commercial kitchen or caf equipment will be preferred.

📌 Assistant Sales Manager (Ghaziabad)
🏢 Aster Technologies
📍 Ghaziabad