Key Responsibilities

1. Marketing Strategy & Brand Building

- Develop and execute integrated marketing strategies aligned with business and revenue goals.

- Build and strengthen Microgravity's brand presence across digital and offline channels.
- Plan and execute campaigns around launches, offers, festivals, events, and key business initiatives.
- Identify new marketing opportunities, partnerships, and customer acquisition channels.

2. Performance Marketing

- Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads.
- Manage campaigns across B2C and B2B audiences with a focus on leads, bookings, app installs, footfall, and revenue.

- Monitor campaign performance, budgets, CAC/CPA, ROAS, conversion rates, and other key metrics.
- Work with creative teams to develop and test high-performing ad creatives, copy, audiences, and landing pages.
- Use analytics and campaign data to continuously improve marketing efficiency.

3. Social Media & Content

- Own the social media strategy across Instagram, Facebook, LinkedIn, and other relevant platforms.

- Develop content calendars and work with designers, videographers, creators, and agencies to execute content.
- Ensure consistent brand communication and visual identity.
- Track social performance and identify opportunities to improve engagement and reach.

- Influencer & Creator Marketing

• Identify and build relationships with relevant creators and influencers.
- Plan and execute influencer campaigns, events, collaborations, and product experiences.
- Manage creator deliverables, timelines, budgets, and campaign performance.




- Develop long-term creator partnerships to strengthen brand awareness.

5. Partnerships & Activations

- Identify and execute strategic partnerships with brands, communities, corporates, schools, colleges, residential communities, and other relevant partners.

- Plan and execute offline activations, events, and experiential marketing initiatives.
- Explore recent channels to increase customer acquisition and brand visibility.

6. Analytics & Reporting

- Track marketing performance across channels and prepare regular performance reports.

- Analyze customer acquisition, campaign performance, website/app analytics, and sales data.
- Translate data into actionable insights and recommendations for the leadership team.
- Maintain marketing dashboards and performance trackers.

7. Team & Vendor Management

- Coordinate with internal teams including sales, operations, and creative.

- Manage external agencies, freelancers, creators, and other marketing partners.
- Ensure timely execution of campaigns and marketing initiatives.

•Take ownership of marketing timelines, budgets, and deliverables.

What We Are Looking For

• 2–5 years of experience in digital marketing, growth marketing, brand marketing, or performance marketing.

- Strong hands-on experience with Meta Ads and Google Ads.




- Understanding of performance marketing metrics such as ROAS, CAC, CPA, CTR, CPC, conversion rate, and funnel performance.
- Experience in social media, content marketing, and influencer/creator marketing.

- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong communication and stakeholder management skills.
- A proactive, ownership-driven approach with the ability to work independently.
- Experience in D2C, consumer brands, entertainment, gaming, hospitality, retail, experiential marketing, or startups will be a plus.

Good To Have

• Experience with GA4, Google Tag Manager, Meta Business Manager, Looker Studio, or similar analytics/marketing tools.

- Experience working with agencies and creative teams.

- Experience in partnership marketing and offline activations.
- Strong understanding of the Delhi NCR consumer market.
- Interest in gaming, technology, VR, entertainment, or emerging consumer experiences.

Why Join Microgravity?

•Own and shape the marketing function of a fast-growing experiential entertainment brand.

- Work across brand, performance, content, creators, partnerships, and growth.

• Get significant ownership and exposure to business strategy and leadership.
- Work in an exciting category at the intersection of technology, gaming, and entertainment.

If you're someone who combines creativity with a strong understanding of numbers and wants to build a brand rather than simply execute campaigns, we'd love to hear from you.

📌 Assistant Manager Marketing & Strategy (Gurugram)
🏢 Microgravity Ventures
📍 Gurugram