Key Responsibilities

- Develop and execute CRM and retention strategies across Email, SMS, WhatsApp, Push Notifications, and other customer touchpoints.

- Manage customer lifecycle journeys, including onboarding, cart abandonment, repeat purchase, reactivation, and loyalty campaigns.

- Create customer segments and personalized campaigns to improve engagement and conversion.

- Analyze customer behavior, campaign performance, and retention metrics to generate actionable business insights.

- Build and maintain dashboards to track key KPIs such as CRM revenue, retention rate, repeat purchase rate, CLV, and campaign ROI.

- Partner with Ecommerce, Marketing, Merchandising, and Technology teams to drive customer growth initiatives.

- Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.

- Support loyalty program execution and customer database management.

📌 Assistant Manager - Ecommerce Analytics & Retention - Galeries Lafayette (India)
🏢 Aditya Birla Fashion and Retail
📍 India