05 Nov
|
Super Money
|
Bengaluru
05 Nov
Super Money
Bengaluru
The role
You’ll run marketing end to end for super.money: from agency briefs and pitches to final campaign execution. You’ll work across ATL, BTL, digital, and influencer channels, and own campaigns from idea to impact.
What you’ll do
- Manage agency relationships: brief, run pitches, evaluate ideas, and steer work
through to final delivery
- Plan and execute integrated campaigns across ATL (TV, print, outdoor, radio) and
BTL (activations, on-ground, partnerships)
- Support media planning and strategy: channel mix, budgets, reach and frequency, and
vendor coordination
- Plan and manage influencer and creator campaigns, from shortlisting to content
approvals and payouts
- Run growth experiments and frugal growth hacks to drive acquisition and engagement
- Track campaign timelines, budgets, and approvals, and keep stakeholders aligned
- Track campaigns across channels, measure ROI (CAC, cost per install, cost per
engagement, payback), and report what worked and what didn’t
- Build campaign dashboards and post-campaign reviews, and use learnings to
reallocate budgets
- Maintain brand consistency across all touchpoints and partners
- Keep an eye on competitor activity, category trends, and new marketing formats
What we’re looking for
- 2 to 3 years of experience in brand or marketing management, at a brand, creative
agency, or media agency
- Hands-on experience taking campaigns from agency pitch to execution
- Working knowledge of media planning, buying, and strategy
- Understanding of ATL and BTL campaign planning and execution
- Familiarity with influencer marketing and growth hacking
- Strong project management, with the ability to handle multiple campaigns and
deadlines
- Clear communication and the ability to give sharp, constructive creative feedback
- Analytical mindset: comfortable with budgets, dashboards, and performance metrics,
with proven experience tracking campaigns and measuring ROI across ATL, BTL, digital, and influencer
Good to have
- Experience in fintech, consumer tech, or D2C
- Exposure to festive and tentpole campaigns at scale
- Comfort with agency negotiations and cost optimisation
What success looks like
- Campaigns delivered on time, on budget, and on brief
- Solid, productive agency relationships with quality creative output
- Measurable impact on brand funnel
- Every campaign tracked against defined KPIs, with ROI reported and used in the next
plan
- A repeatable process for campaign planning and execution
📌 Assistant Brand Manager Marketing (Bengaluru)
🏢 Super Money
📍 Bengaluru