Position: Area Sales Manager & Regional Sales Manager & State Head

Department: Sales & Marketing

Job Location: As per company requirements (ASSAM)

Experience: 3–8 Years

Qualification: Graduate / MBA in Marketing or Business Management

Employment Type: Full-Time

- Job Objective To drive company product sales and expand the business by developing a strong distribution network through the appointment of distributors, dealers, and sub-dealers across assigned territories.

The candidate will be responsible for market expansion, channel partner development, sales growth, and overall distribution network management.

- Key Roles & Responsibilities

A. Sales & Business Development

Achieve monthly, quarterly, and annual sales targets.

Develop current markets and business opportunities.

Promote company products and increase market penetration.

Generate new customers and business leads.

Monitor market trends, competitor activities, and pricing strategies.

B. Distributor Development

Identify, approach, and appoint new distributors.

Develop state-wise, district-wise, and territory-wise distribution networks.

Negotiate distributor margins, commercial terms, and sales targets.

Evaluate distributor financial capacity and market potential.

Maintain strong relationships with existing distributors.

Monitor distributor stock, sales performance, and payment collections.

C. Dealer & Sub-Dealer Network Development

Appoint authorized dealers and sub-dealers.

Identify potential business partners in cities, towns, and rural markets.

Expand product availability through an effective dealer network.

Set dealer-wise sales targets.

Support dealers with product knowledge, promotional activities, and marketing materials.





Monitor dealer performance and ensure regular business transactions.

D. Channel Distribution Management

Develop and implement an effective channel distribution strategy.

Manage the distribution hierarchy

Company → Super Stockist → Distributor → Dealer → Sub-Dealer → Retailer → Customer.

Ensure smooth product supply and stock availability.

Develop territory-wise distribution plans.

Monitor primary and secondary sales.

Resolve channel partner issues and distribution-related challenges.

E. Team Management & Reporting

Coordinate with sales executives and field sales teams.

Plan market visits and review sales performance.

Conduct regular distributor and dealer meetings.

Prepare daily, weekly, and monthly sales reports.

Report market feedback and business development opportunities to management.

- Key Performance Indicators (KPIs)

Achievement of assigned sales targets.

Number of new distributors appointed.

Number of new dealers and sub-dealers developed.

Growth in monthly and quarterly sales.

Expansion of geographical market coverage.

Improvement in secondary sales.

Distributor and dealer activation.

Timely payment collection and outstanding control.

- Required Skills & Competencies

Strong experience in channel sales and distribution management.

Excellent distributor and dealer appointment skills.

Strong business development and negotiation abilities.





Good market knowledge and territory management skills.

Ability to build and manage distribution networks.

Excellent communication and relationship management skills.

Target-oriented and result-driven mindset.

Willingness to travel for market development.

- Experience Requirements

Minimum 3–8 years of experience in sales and distribution.

Experience in appointing distributors, dealers, and sub-dealers.

Prior experience in product marketing and channel development will be preferred.

- Job Responsibilities & Expected Deliverables The selected candidate will be expected to:

Develop a strong distribution network in the assigned territory.

Identify and appoint suitable distributors.

Establish dealer and sub-dealer networks.

Generate new business and increase product sales.

Achieve assigned monthly and annual targets.

Improve product availability and market penetration.

Maintain long-term relationships with channel partners.

Submit regular business development and sales performance reports.

- Compensation & Benefits

Salary: As per experience and company policy.

Performance-based incentives.

Travel allowance as per company policy.

Mobile and other business-related allowances as applicable.

Career growth opportunities.

- Reporting Authority The position will report directly to the National Sales Manager / Sales Head / Director.

Primary Objective: To increase company revenue by building a strong, profitable, and sustainable distributor, dealer, and sub-dealer distribution network.

Company Email for C.V Dropping : [email protected], [email protected]

HR Department contact number or whatapps : (phone hidden)

📌 ASM, RSM, STATE HEAD (Guwahati)
🏢 HMMDS
📍 Guwahati