Exp - 9+ Years

CTC - 15 - 18 LPA

Location - Varanasi & Prayagraj

Industry- FMCG – Biscuits & Confectionery

Reporting To-Regional Sales Manager (RSM)

Experience- 8 Years in FMCG Sales (Preferably Biscuits, Snacks, Food & Beverage)

Qualification- MBA in any discipline

Key Responsibilities

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets.
- Drive primary and secondary sales through distributors.
- Increase market share and product penetration across assigned markets.
- Ensure effective execution of company sales strategies and promotional activities.
- Develop business in recent markets and strengthen existing distribution.

Distributor Management

- Appoint new distributors in potential markets.
- Manage distributor ROI, stock levels, working capital, and profitability.
- Monitor distributor claims, outstanding payments, and stock rotation.
- Ensure timely billing and availability of all SKUs.

Retail & Market Execution

- Ensure effective retail coverage through Sales Officers and Distributor Sales Representatives (DSRs).
- Improve numeric and weighted distribution.
- Enhance product visibility through merchandising and branding activities.
- Monitor outlet productivity and beat efficiency.
- Ensure execution of trade schemes and consumer promotions.

Team Management

- Lead, motivate, and develop Sales Officers and frontline sales teams.
- Conduct regular market visits and joint working.
- Provide coaching and performance feedback.




- Set KRAs and review team performance periodically.
- Build a high-performance sales culture.

Market Intelligence

- Monitor competitor pricing, promotions, product launches, and distribution.
- Collect market feedback and customer insights.
- Identify business opportunities and recommend growth initiatives.

Customer Relationship Management

- Develop strong relationships with distributors, wholesalers, and key retailers.
- Resolve customer complaints promptly.
- Ensure high levels of customer satisfaction.

Sales Planning & Reporting
- Prepare monthly sales plans and forecasts.
- Review daily sales performance and productivity.
- Submit sales reports, market updates, and competition analysis.
- Monitor achievement against budgets and targets.

Inventory & Demand Planning
- Ensure optimum stock availability across distributors.
- Minimize stock-outs and expiry.
- Coordinate with supply chain for timely replenishment.

Compliance

- Ensure adherence to company policies and sales processes.
- Maintain accurate sales records and documentation.
- Ensure compliance with commercial and financial guidelines.

Preferred Industry Experience

- Biscuits
- Confectionery
- Snacks
- Food & Beverage
- FMCG

Experience in companies such as Parle, Britannia, ITC Foods, Anmol, Cremica, Patanjali, inbisco, Haldiram, Pratap Snacks, Yellow Diamonds or similar FMCG organizations will be preferred.

📌 Area Sales Manager (Food / Biscuits / Confectionary) (Varanasi)
🏢 Talent Integrators
📍 Varanasi