Estele Accessories Pvt. Ltd.

– Area Manager

Position: Retail Area Manager (Hyderabad )

Company: Estele Accessories Pvt. Ltd.

Location: Multiple Retail Store Cluster/Area

Reports to: Regional Manager/HOD

Salary Bracket- 7.00 LPA to 8.00 LPA

Job Summary The Area Manager-Retail is responsible for overseeing the operations of multiple retail stores within a designated cluster, ensuring sales growth, operational efficiency, and team development. This role involves monitoring sales performance, managing stock and visual merchandising, driving brand standards, and ensuring high levels of customer satisfaction.

The Area

Manager plays a key role in implementing strategic business initiatives, optimizing store profitability, and developing a high-performing team.

Key Result Areas (KRA) – Area Manager

1. Profit Centre Management

- Monitor sales performance across stores, analyze trends, and leverage data to maximize revenue and profitability.
- Implement cost-control measures and drive efficiencies to achieve financial targets.
- Optimize stock management, ensuring adherence to Standard Operating Procedures (SOPs) and maximizing store potential.
- Define, drive, and ensure the implementation of KRA/KPI methodology across store teams.
- Maintain stringent quality control measures for products and services.
- Oversee customer service standards, ensuring positive reviews, feedback resolution, and satisfaction across stores.

2. Product & Brand Development

- Ensure adherence to Visual Merchandising (VM) guidelines to enhance brand appeal and store aesthetics.
- Maintain consistency in brand representation, store experience,



and customer engagement.

3. MIS & Reporting

- Ensure timely dissemination of MIS, Daily Sales Reports (DSR), Sell-Through reports, and category contribution analytics.
- Provide actionable insights based on performance data to drive store efficiency.

4. Administrative Responsibilities

- Ensure compliance with policies related to Uniform, Grooming, Attendance, and Discipline across all stores.
- Oversee the functionality and maintenance of electronic equipment (e.g., EDC, ERP systems), company assets, and fabrication processes.

5. Team Management & Development

- Conduct regular training programs for store managers, assistant store managers, and sales officers.
- Mentor and coach the second-in-command staff, ensuring continuous professional development and skill enhancement.
- Utilize SWOT analysis techniques to assess team strengths and areas for improvement, applying data-driven strategies for growth.
- Drive a culture of motivation, innovation, and performance excellence.

Required Competencies & Skills

1. Leadership & People Management – Ability to manage and develop a team across multiple retail locations.
2. Analytical & Strategic Thinking – Proficiency in interpreting sales data and implementing business strategies.
3. Operational Excellence – Experience in retail operations, SOP adherence, and cost control measures.
4. Sales & Customer Focus – Solid understanding of sales strategies, brand positioning, and customer service excellence.
5. Technology & Reporting Expertise – Proficiency in MS Excel, ERP systems, and business analytics.

📌 Area Manager (Hyderabad)
🏢 Estele Accessories
📍 Hyderabad