Role Overview

We are looking for a performance-driven Amazon Account Manager to manage and scale advertising for our premium pet-care brands on Amazon. The ideal candidate should have strong hands-on experience in Amazon PPC, campaign strategy, keyword research, bid optimisation, budget management, and performance analysis, with a clear focus on sales growth, ROAS, ACOS, and profitability.

Key Responsibilities

Amazon Advertising & PPC Primary Responsibility

- Plan, create, manage, and optimise Amazon PPC campaigns across multiple brands and SKUs.
- Manage Sponsored Products, Sponsored Brands, Sponsored Display, and other available Amazon advertising formats.
- Develop campaign strategies based on brand objectives, SKU priorities, margins, and sales targets.
- Conduct detailed keyword research and build keyword/product targeting strategies.
- Manage Auto, Manual, Broad, Phrase, Exact, Product and Category targeting campaigns.
- Continuously optimise CPC, bids, budgets, keywords, placements, and targeting.
- Monitor and improve ACOS, TACOS, ROAS, CTR, CVR, CPC, impressions, clicks, and attributed sales.
- Identify high-performing keywords and ASINs and scale them aggressively.
- Identify wasteful spend, irrelevant search terms, and underperforming campaigns and take corrective action.
- Conduct regular Search Term Reports and Search Query Performance analysis.
- Manage negative keywords and optimize search-term targeting.
- Develop strategies for new product launches, including initial visibility and ranking campaigns.
- Build campaigns to improve both organic ranking and paid visibility.
- Allocate advertising budgets across brands, categories, and SKUs based on performance.
- Monitor daily ad spend and ensure budgets are utilised efficiently.
- Prepare and implement strategies during Prime Day, Outstanding Indian Festival, and other Amazon events.
- Conduct competitor advertising and keyword analysis to identify recent growth opportunities.

Performance Analysis & Reporting

- Track daily, weekly, and monthly advertising performance.




- Prepare detailed PPC performance reports and dashboards.

- Analyse

- ROAS

- ACOS

- TACOS

- CTR

- CPC

- Conversion Rate

- Impressions

- Clicks

- Ad Sales

- Ad Spend

- Organic Sales

- Total Sales
- Compare advertising performance against sales and profitability targets.
- Identify performance gaps and provide clear action plans.
- Present campaign performance and recommendations to management.

Amazon Business & Catalogue Support

- Work closely with the e-commerce team to ensure advertised ASINs have strong content, pricing, ratings, reviews, and inventory availability.
- Identify listing/content issues that may impact advertising conversion.
- Coordinate with the content team for A+ Content, images, titles, bullets, and Brand Store improvements.
- Monitor competitor pricing, promotions, rankings, and advertising activity.
- Support current SKU launches and promotional campaigns.

Key KPIs

- Amazon Ad Sales
- Overall Amazon Sales Growth
- ROAS improvement
- ACOS/TACOS optimisation
- Advertising ROI
- Conversion Rate
- Organic ranking growth
- Keyword ranking
- Reduction in wasted ad spend
- New customer acquisition
- Brand and SKU-wise sales growth
- Achievement of monthly advertising and sales targets

Required Skills

- Strong hands-on experience with Amazon PPC/Advertising.
- Excellent understanding of Amazon Ads campaign structures and targeting.
- Solid analytical and data interpretation skills.
- Advanced Excel/Google Sheets knowledge.
- Ability to work with large SKU and keyword portfolios.
- Strong understanding of e-commerce metrics and profitability.
- Ability to independently manage advertising budgets.
- Strong attention to detail and numerical skills.
- Performance-oriented mindset with a focus on sales and ROI.

Preferred Experience

- 25 years of experience in Amazon PPC / Amazon Ads.
- Experience managing multiple brands and large advertising budgets.
- Experience in FMCG, pet care, food, beauty, or consumer products preferred.
- Amazon Ads certification will be an added advantage.
- Experience with Seller Central and Vendor Central is preferred.

📌 Amazon Account Manager (Noida)
🏢 GNV Commodities
📍 Noida