Edvoy ( is an innovative educational technology platform that provides comprehensive resources for students seeking guidance and support throughout their academic journey. Founded on the principle of empowering students to make informed decisions about their education, Edvoy offers a range of services designed to simplify the complex process of studying abroad through technology. Designation – Senior Copywriter
Role – Full Time
Industry – EdTech, Digital Marketing, Content Strategy
Experience – 4+ years of experience in copywriting, content creation, and brand messaging
We're looking for a strategic and results-driven Senior Copywriter to define and scale the voice of our brand across all B2B communication channels . Shape the Brand Voice in B2B
Ensure consistency across all channels, presentations, proposals, website, campaigns, partner enablement materials, and thought-leadership content.
Craft high-performing copy for lead-generation campaigns, B2B email journeys, LinkedIn, landing pages, and product brochures .
Collaborate with growth, partnerships, and product teams to develop value-driven content strategies that align with our business objectives.
Own Performance & Insights
A/B test messaging and optimize copy based on engagement and conversion data.
Stay close to B2B performance metrics, MQLs, SQLs, CTRs, engagement rates, and refine strategies accordingly.
Uphold high standards of clarity, persuasion, and professionalism across all B2B communications.
4+ years of experience in B2B or SaaS copywriting , with proven success in lead generation and partner engagement.
- Solid ability to write across diverse B2B formats: ads, emails, web, whitepapers, case studies, and sales collateral.
- Skilled in conversion-focused writing —turning messaging into measurable actions (form fills, demo requests, partner sign-ups).
- Comfortable analyzing performance data and optimizing messaging through testing.
- Strong collaboration and project management skills you deliver high-quality work on time.
Increased MQL-to-SQL conversion rates through optimized messaging.
Campaign Performance: Higher engagement rates across email, LinkedIn, and landing pages.
Brand Consistency: Cohesive voice and messaging across all B2B communication touchpoints.
📌 Senior Copywriter - Technology (Delhi)
🏢 Edvoy
📍 Delhi