Applause is raising the bar for digital quality and employee experience. Recognized as a Top Workplace, Applause provides award-winning software testing and UX research solutions to top brands. Our fully managed services leverage a global team and the world's largest independent testing community. We improve digital experiences for global innovators like Google, Microsoft, Pay Pal, Starbucks, Vodafone, and BMW.

Sales Intelligence (SI) equips our sales teams with the critical data and insights needed to identify, target, and engage key buyers. As a Sales Intelligence Analyst you will play a vital role in keeping our Salesforce CRM accurate, complete, and consistent while researching and building target contact and account datasets for our Go-to-Market (GTM) teams. You will execute data operations using a modern tech stack, follow documented processes, apply sound judgment in ambiguous scenarios, and help optimize workflows.

Key Responsibilities

- CRM Data Management & Hygiene: Maintain high-standard CRM record accuracy in Salesforce, including account grading, contact enrichment, duplicate record merging, and account hierarchy structure.
- Prospecting & Contact Discovery: Identify, generate, and enrich target buyer personas in Salesforce to support active prospecting by Sales Representatives and Business Development Representatives (BDRs).

- Account & Opportunity Research: Research target companies across core solutions to expand total addressable market (TAM) coverage and uncover high-potential sales opportunities.

- Champion Tracking: Monitor and track key buyer moves to new companies/accounts to unlock expansion opportunities.

- Tech Stack Management: Utilize and assist in managing core sales tech tools, including Salesforce, Service Now, Clay, Zoom Info, Linked In Sales Navigator, Slack, etc.

- Reporting & Data Visualization: Build, maintain, and analyze reports, dashboards, and structured data views.

- AI & Automation Integration: Leverage Applause-approved AI tools to streamline research workflows, automate repetitive tasks, and improve overall operational efficiency.

- Process Improvement & Documentation: Maintain and optimize standard operating procedure (SOP) documentation,



contribute to team presentations, and propose workflow efficiencies.

- Cross-Functional Collaboration: Partner on day-to-day work and ad hoc projects with Sales Enablement, Marketing, Business Applications, Finance, and Sales leadership.

- Quality Control & Asynchronous Communication: Self-audit work for precision, document edge cases, and clearly communicate blockers or data anomalies across asynchronous channels.

- Data Security & Privacy: Ensure all contact and customer data operations strictly follow internal confidentiality, privacy, and security guidelines.

Key Requirements

- Experience: 1–3 years of experience in sales operations, sales intelligence, data operations, market research, or a related data-focused role (relevant internships/project experience included).

- Technical Proficiency:

- Excel / Google Sheets skills (formulas, lookup functions, data filtering, sorting, and dataset cleanup).

- Hands-on Salesforce experience (objects, standard fields, report building, and bulk data import/hygiene).

- Communication: Excellent written and spoken English. Ability to write clear, concise updates and frame questions effectively for asynchronous team collaboration.

- Attention to Detail: Exceptional precision and a genuine commitment to data quality and operational excellence.

- Resourcefulness & Autonomy: Strong problem-solving mindset; tendency to research solutions independently before escalating, bringing clear context and proposed solutions when asking questions.

- Process Discipline: Proven ability to follow step-by-step SOP documentation consistently and document edge cases accurately.

- Experience with sales prospecting and intelligence tools (e.g., Zoom Info, Linked In Sales Navigator, Clay, etc.) & Familiarity with BI tools (like, Looker, Power BI, Tableau, or other)



will be preferred.

- Understanding of B2B buyer personas, account segmentation, sales prospecting workflows, or TAM analysis and Experience supporting or working directly within a B2B sales or GTM organization will be preferred.

Why Applause?

We’re proud to cultivate an inspiring, engaging employee culture that’s consistently reflected in high employee retention rates and satisfaction. Our talented team – known as Applause Nation – is set up for success with the latest collaboration and learning tools, opportunities for career advancement, and more.

- We have a flexible work environment with top talent from across the globe

- Collaborate with an international team of 450+ passionate, talented co-workers

- Expand your portfolio with exciting, hands-on projects providing exposure to well-known, global brands

- Learn and grow through structured onboarding, in-house knowledge sessions and access to thousands of virtual courses available on demand

- Incorporate AI and other exciting technologies into your work, to help you prioritize and boost productivity

- Experience a supportive culture that emphasizes teamwork, innovation and transparency

- Share your voice! Contribute and integrate creative and innovative ideas across roles and departments

Applause Core Values:

As a global employee community, we strive to uphold the following core values, which are critical to business success and how we measure individual and team performance. Do you share our core values?

- Be Accountable: You love to take ownership, and hold yourself and others accountable to increase empowerment and success.

- Celebrate Authenticity: You love bringing your true self to work and creating genuine and trustful relationships within a diverse setting.

- In It Together: You have a team-first mindset and love collaborating with your peers.

- Create Value for Our Customers: You love delivering meaningful business impact and being a release partner for all aspects of digital quality.

- Crush Your Goals: You always strive for excellence and constantly seek ways to be better, more effective and more efficient.

📌 Sales Intelligence Analyst (India)
🏢 Applause
📍 India