Job Description
– Business Development Executive (Lead Generation)

Location:
Pune (Work From Office) Experience Required: 3+ years Target Markets: USA and Europe Role Overview: We are looking for an experienced and results-driven Business Development Executive to own outbound lead generation for our international IT services business. The role is focused on identifying and engaging decision-makers through LinkedIn Sales Navigator and personalized manual email outreach, qualifying them, and booking discovery calls for our senior sales team.

Key Responsibilities
1. Lead Generation and Prospecting
• Build targeted prospect lists using LinkedIn Sales Navigator and Apollo.io, based on our ideal customer profile (industry, company size, geography, and decision-maker titles such as CEO, Founder, CTO).
• Run daily LinkedIn outreach: connection requests, personalized messages, and follow-ups.
• Write and send personalized manual emails to decision-makers, based on research of their business.
• Verify and maintain accurate contact data.
• Track market trends and buying signals to prioritize target accounts.
• Keep improving messaging and targeting to increase reply rates. 2. Lead Qualification and Meeting Scheduling
• Engage prospects who respond and qualify them on budget, authority, need, and timeline.




• Follow up on warm leads and schedule discovery and introductory calls with the senior sales team.
• Prepare a short brief for each meeting before handover. 3. CRM and Reporting
• Update all leads, conversations, and follow-ups in the CRM and tracking sheets.
• Share daily and weekly reports with the Manager (outreach volume, replies, and meetings booked). Required Experience and Qualifications
• 3+ years of experience in lead generation / outbound business development for an IT services company (mandatory).
• Strong hands-on experience with LinkedIn Sales Navigator.
• Proven experience with personalized manual email outreach to international decision-makers.
• Experience working with US and/or European clients and markets.
• Excellent written and spoken English, with the ability to draft qualified emails and lead introductory calls.
• Working knowledge of IT services (web, mobile, AI/GenAI, and software development).
• Bachelor's degree in IT, Computer Science, Business, or a related field.
• Willing to work from our Pune office. Preferred Skills
• Experience with Apollo.io, email verification tools, and a CRM.
• Experience with cold calling.
• Master's degree in Marketing or a related discipline (good to have).

📌 Lead Generation Executive (India)
🏢 HeapTrace Technology
📍 India