Chief Marketing Officer – Social-First Brand & APAC Growth

Experience:
15+ years Industry: Luxury / Premium Consumer / D2C / Lifestyle / Consumer Technology

About the Role
We are looking for a Chief Marketing Officer to lead the next phase of brand building and market expansion for a high-growth, premium consumer technology brand with strong global ambitions. The role will focus on building a distinctive, culturally relevant and globally recognised brand through social-first marketing, digital storytelling, creator ecosystems, community building and high-impact content. The mandate is to strengthen the brand's presence across social media platforms, build deeper consumer connections, and establish a compelling brand identity across India and APAC. The ideal candidate will understand premium consumer behaviour and have a proven track record of building aspirational brands through social media, digital campaigns, influencer collaborations, cultural storytelling and integrated consumer marketing.

Key Responsibilities
• Own the overall brand and marketing strategy across India and APAC, with a strong emphasis on social-first brand building and digital consumer engagement.
• Build a distinctive premium brand identity and translate it into compelling narratives, content and campaigns across social media and digital platforms.
• Lead the brand's social media strategy across platforms such as Instagram, YouTube, LinkedIn and emerging consumer platforms, ensuring a consistent yet platform-native brand presence.
• Drive content-led growth through storytelling, creative campaigns, short-form video, brand films, product narratives and culturally relevant conversations.




• Build and scale creator, influencer and brand ambassador partnerships to increase brand awareness, credibility and consumer affinity.
• Establish a strong brand voice and cultural point of view, identifying relevant trends, communities and cultural moments that align with the brand's positioning.
• Develop community-led marketing initiatives that encourage consumer participation, advocacy and organic brand discovery.
• Lead integrated marketing campaigns across social media, digital advertising, PR, partnerships, experiential initiatives and other relevant consumer touchpoints.
• Develop an APAC-focused brand and marketing strategy, adapting content, campaigns and consumer engagement to local markets while maintaining global brand consistency.
• Partner closely with growth, e-commerce and product teams to connect brand building with customer acquisition, engagement, conversion and retention.
• Use consumer insights, social listening, audience analytics and market intelligence to identify emerging trends and inform brand strategy.
• Build and lead a high-performing marketing organisation across brand, social media, content, creative, influencer marketing, consumer marketing and partnerships.
• Work closely with the Founder/CEO and leadership team to shape brand positioning,



marketing priorities and long-term brand equity.
• Manage marketing investments across brand and performance channels, balancing long-term brand building with measurable business outcomes. Ideal Candidate
• 15+ years of experience in brand, consumer and marketing leadership roles, including significant ownership of digital and social-first marketing.
• Experience building premium, luxury, D2C, lifestyle, consumer technology, fashion or aspirational consumer brands.
• Proven track record of building a distinctive brand identity and driving consumer relevance through social media, content and digital storytelling.
• Strong understanding of platforms such as Instagram, YouTube and other emerging social channels, including content formats, audience behaviour and platform-specific growth strategies.
• Demonstrated experience in creator and influencer marketing, brand collaborations, social campaigns and community-led brand building.
• Ability to translate cultural trends and consumer insights into compelling brand narratives and campaigns.
• Experience building brands across APAC, Southeast Asia or other international markets is highly preferred.
• Robust creative sensibility and the ability to work closely with creative teams, agencies, creators and external partners.
• Experience working closely with founders/CEOs in high-growth, entrepreneurial environments.
• Commercial orientation, with the ability to connect brand marketing to business growth, customer acquisition and consumer engagement.
• Strong leadership, stakeholder management and team-building capabilities.

📌 CMO – Leading Health (India)
🏢 MetaMorph
📍 India