Role & responsibilities

Role Overview

We're hiring an Assistant Digital Manager Content to join our marketing team in office in Mumbai. This role has two connected charges: writing that sells (blogs, category content, ad copy) as the primary focus, and building out our micro and nano influencer program as a secondary charge. It's a hands-on role for someone 1–3 years into their career who writes well and wants to grow into owning influencer marketing strategy, sourcing, negotiation and campaign execution end to end.

Key Responsibilities – Content & Copywriting
Write blog content that supports SEO and brings organic traffic to the site
Write and maintain category and product page content across the website and marketplaces
Write ad copy for performance marketing — Meta, Google, and other paid channels
Keep tone and messaging consistent with the Mufti brand voice across every piece
Work with the design and performance marketing teams to turn campaign briefs into copy that converts




Proofread and edit content from freelancers or junior writers when needed

Key Responsibilities – Influencer Marketing
Identify and shortlist micro and nano influencers (roughly 1K–100K followers) across Instagram and YouTube who fit the Mufti audience
Reach out to and negotiate with influencers, primarily structuring barter deals (product-for-content) rather than paid fees
Build and own the influencer marketing strategy — which campaigns, which influencer tiers, and what success looks like each month
Manage the full logistics and ops of each campaign: product selection and dispatch, briefing, content timelines, approvals and posting schedules
Track deliverables, follow up on pending content, and maintain a running database of influencer relationships and past collaborations
Report on campaign reach, engagement and ROI, and use those learning’s to refine future outreach

Preferred candidate profile

📌 Content Writer Mumbai (India)
🏢 BCS Consulting
📍 India