05 Nov
|
CLARITY CONSULTING
|
India
05 Nov
CLARITY CONSULTING
India
Skill/Domain
Oracle Responsys / Oracle Unity
Campaign Analytics & Optimization
Advanced SQL
Email Specialist
Key Responsibilities
Build, configure, test, schedule, and deploy email and SMS campaigns, including one-
time, recurring, triggered, and energetic content-driven campaigns.
Perform database selection, customer profiling, segmentation, suppression, and data
validation for accurate campaign execution.
Manage Advanced Campaigns, Program Builder, A/B testing, personalization, and
multi-channel/cross-channel campaigns.
Work with Oracle Responsys and Oracle Unity for campaign execution, audience
activation, and customer data management or similar kind of platforms.
Analyze campaign performance metrics, including delivery, open, click-through,
conversion rates.
- Optimize campaign effectiveness using historical data, customer behavior, and
statistical analysis.
Coordinate with global stakeholders and ensure timely communication, quality
assurance, and campaign delivery.
Recommend email marketing best practices and process improvements.
📌 Email Camp Analytics Oracle Responsys/ Oracle Unity Flexible Shift Gurugram (India)
🏢 CLARITY CONSULTING
📍 India