We are looking for a agile, aggressive, and result-oriented Regional Sales Manager (RSM) to spearhead our operations in Karnataka & Kerala region.

In this leadership role, you will be responsible for driving top-line revenue growth, expanding our distributor and dealer network, building robust channel partnerships, and leading a high-performing field sales team to dominate the market share for our pen brands.

Key Responsibilities:
Sales Strategy & Execution: Formulate and execute regional sales strategies, volume targets, and distribution plans aligned with the companys overall business goals.
Channel & Network Expansion: Appoint, manage, and scale up Super Stockists, Distributors, and wholesale dealers across Karnataka and Kerala.
Team Leadership: Lead, mentor, and monitor a team of Area Sales Managers (ASMs), Sales Officers (SOs), Territory Sales Incharge (TSI). Conduct regular joint field work to coach team members.
Market Penetration: Drive deeper retail penetration across general trade (stationery outlets, general stores), contemporary retail, institutional channels, and corporate gifting segments.
Trade Marketing & Schemes: Design and successfully implement region-specific trade schemes, promotional campaigns,



and point-of-sale visibility drives to boost impulse buying for pens.
Competitor Mapping: Keep a close eye on competitor pricing, schemes, product launches (ball pens, gel pens, fountain pens, markers), and market trends, reporting actionable insights back to management.
Financial & Hygiene Management: Ensure timely collection of payments, manage credit limits, minimize outstanding debts, and maintain optimal inventory forecasting for the region.

Desired Candidate Profile:
Education: Graduate / Post-graduate in Business Administration, Marketing, or a related field.
Experience: Minimum 2025 years of hands-on sales experience in FMCG or Stationery/Writing Instruments industries.
At least 35 years in a managerial role (RSM / ASM) handling the Karnataka / Kerala or South India market.
Core Competencies:
Robust existing network of stationery/general trade distributors and wholesalers in Karnataka & Kerala.
Exceptional negotiation, channel management, and team-building capabilities.
Data-driven approach with proficiency in daily sales reporting and FSA tool.
Language Proficiency: Fluency in English and Kannada is mandatory; knowledge of other South Indian languages is an advantage.

📌 Regional Sales Manager Bengaluru (India)
🏢 Rorito
📍 India