Job Description: Performance Marketing Expert

Industry : Modular Kitchen, Furniture & Water Ioniser Experience : 2-5 Years Location : Noida Employment Type : Full-Time Joining : Immediate Joiners Preferred

About the Role

You will be responsible for planning, executing, and optimising campaigns across multiple platforms to generate high-quality leads and drive business growth.

Key ResponsibilitiesPaid Advertising & Campaign Management

- Plan, execute, and optimise performance marketing campaigns across:

- Google Ads (Search, Display, Performance Max, YouTube)

- Meta Ads (Facebook & Instagram)

- Other relevant advertising platforms

- Manage monthly advertising budgets and ensure maximum ROI.

- Develop campaign strategies based on business goals, target audience, and customer journey.

Lead Generation & Conversion Optimisation

- Create strategies to generate qualified leads for:

- Modular kitchens

- Custom furniture solutions

- Water ioniser products

- Analyse lead quality, CPL, conversion rates, and sales performance.

- Work closely with the sales team to improve lead conversion.

- Implement remarketing and retargeting strategies.

Data Analysis & Reporting

- Monitor campaign performance and identify growth opportunities.

- Track key metrics:

- ROAS

- CPL

- CPA

- CTR

- Conversion Rate

- Campaign ROI

- Prepare weekly/monthly performance reports with insights and recommendations.

Website & Funnel Optimisation





- Work with creative and content teams to develop high-performing ad creatives.
- Suggest landing page improvements for better conversions.
- Conduct A/B testing for ads, creatives, audiences, and campaigns.
- Ensure proper tracking through Google Analytics, Meta Pixel, and conversion tracking tools.

Required Skills & Qualifications

- 2-5 years of experience in performance marketing, preferably in:

- Interior design

- Modular kitchen

- Furniture

- Home improvement

- Consumer products

- D2C brands

- Strong knowledge of Google Ads and Meta Ads Manager.

- Experience handling lead generation campaigns.

- Understanding of funnels, customer behaviour, and conversion optimisation.

- Analytical mindset with robust reporting skills.

- Ability to manage budgets and achieve performance targets.

Preferred Skills

- Experience with high-ticket product lead generation.
- Knowledge of CRM integration and lead tracking.
- Understanding of SEO, content marketing, and social media marketing.
- Experience in scaling campaigns and reducing acquisition costs.

Key Performance Indicators (KPIs)

- Quality lead generation
- Reduced cost per lead
- Improved conversion rates
- Increased ROAS
- Revenue growth through paid campaigns

Salary

Competitive salary based on experience and performance.

Pay: ₹18,092.28 - ₹72,627.99 per month

Benefits :

- Paid sick time

Work Location: In person

📌 Performance Marketing Manager (Noida)
🏢 Vrittidhi
📍 Noida