Job Information : Company Name

RIL-FD

Date Opened

02/25/2026

State/Province

Tamil Nadu

Industry

Furniture

City

Coimbatore

Country

India

Zip/Postal Code

641006

Remarks (any other requirements) :

- Experience in Digital Marketing activities

1. Strategic Marketing & Business Growth - Develop and implement marketing strategies to drive sales growth across all business segments.- Identify new business opportunities, emerging market needs, and expansion areas within institutional and key account markets.- Plan annual sales & marketing budgets, forecasts, and growth targets aligned with company objectives.

- 2. Institutional & Key Account Management :

- Build and nurture long-term relationships with key accounts, large institutions, architects, consultants, project management companies, and influencers.- Lead institutional sales initiatives by tapping hospitals, schools, colleges, corporates, IT parks, canteens, and government establishments.- Ensure customer satisfaction, timely project completion, and retention of strategic accounts.- Negotiate high-value deals and finalize commercial terms with major clients.

- 3. Sales Leadership & Team Management :

- Lead, mentor, and motivate field and backend sales teams across India.- Set sales targets, define KPIs, and ensure consistent performance through monitoring, reviews, and corrective actions.- Build a high-performing sales organization through training, skill development, and performance coaching.- Foster a goal-driven, collaborative, and customer-first culture.

- 4. Marketing Communication & Brand Promotion :

- Oversee development of marketing collaterals, digital presence, product catalogues, presentations, and promotional campaigns.- Drive participation in trade shows, exhibitions, institutional meets,



and industry networking events.- Align marketing communication with brand values and product positioning in each vertical segment.

- 5. Product Strategy & Market Insights :

- Work with product development teams to guide new product introductions based on market trends and customer requirements.- Provide structured market intelligence on competition, pricing, customer preferences and industry developments.- Ensure product line relevance, pricing strategy, and margin optimization.

- 6. Cross-Functional Coordination :

- Collaborate with operations, supply chain, design, and installation teams to ensure seamless order execution.- Coordinate with finance for quotation approvals, credit management, and receivables follow-up.- Work with R&D; and design teams to refine solutions for large institutional projects.

- 7. Revenue, Profitability & Performance Management :

- Achieve monthly, quarterly, and annual revenue targets consistently.- Ensure healthy gross margins and product mix optimization.- Monitor sales funnels, conversion ratios, and institutional project pipelines.- Prepare management reports on sales performance, forecasts, and strategic initiatives.

- Requirements : 1. Educational Qualifications :

- Bachelor’s degree in Business Administration, Marketing, Engineering,



or a related discipline.- MBA / PGDM in Marketing or Sales is strongly preferred.- Additional certifications in Sales Leadership, Key Account Management, or Strategic Marketing are an advantage.

- 2. Professional Experience :

- **
- 18-20 years of progressive experience in B2B / institutional sales and marketing .- Minimum 5-7 years in a senior leadership role (GM / DGM / National Sales Head).- Proven experience in commercial furniture, interiors, building materials, healthcare products, or project-based B2B businesses .- Strong exposure to institutional sales models , key account management, and large project negotiations.- Demonstrated track record of driving revenue growth, market expansion, and team scaling**.

- 3. Domain & Industry Knowledge :

- Deep understanding of healthcare, education, corporate office, and cafeteria institutional buying behavior .- Knowledge of project-based selling , tendering processes, and institutional procurement cycles.- Familiarity with working alongside architects, consultants, PMCs, contractors, and facility managers .- Awareness of manufacturing constraints, lead times, cost structures, and customization requirements in furniture businesses.

- 4. Leadership & People Management Skills :

- Strong ability to build, lead, and inspire multi-regional sales teams .- Experience in defining KRAs, KPIs, incentive structures, and performance review mechanisms .- Capability to mentor mid-level managers and create leadership succession.- Proven change-management skills in growing or restructuring sales organizations.

- 5. Strategic & Analytical Skills :

- Ability to translate business objectives into transparent sales & marketing strategies .- Strong analytical mindset with expertise in **forecasting, pipeline management, and market

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