Assistant Brand Manager – Content

Location: Mumbai
Experience: 3–5 Years
Industry: Beauty / Personal Care / D2C

Job Description

We are looking for a creative and strategic Assistant Brand Manager – Content to drive content strategy, brand storytelling and creative execution for a growing consumer personal-care brand.

The ideal candidate should have hands-on experience developing content strategies, managing content calendars, translating brand objectives into compelling communication and collaborating with creative teams to deliver impactful campaigns.

Key Responsibilities

- Develop and execute content strategies aligned with brand positioning and marketing objectives.
- Own content calendars and oversee end-to-end content planning and execution across digital and social platforms.
- Create clear creative briefs and guide designers, copywriters, agencies and content creators.
- Drive brand storytelling, campaign concepts, product launches and audience engagement initiatives.
- Identify emerging trends, consumer insights and relevant cultural conversations to develop engaging content.
- Collaborate with social media,



influencer marketing and other cross-functional teams.
- Monitor content performance, analyse key metrics and optimise communication based on insights.
- Ensure consistency in brand voice, messaging and visual identity across platforms.

Requirements

- 3–5 years of experience in content marketing, brand marketing or creative strategy.
- Bachelor's degree in Marketing, Communications, Advertising, Mass Media or a related field.
- Robust understanding of digital content, social media, brand storytelling and consumer behaviour.
- Experience in developing content calendars, writing creative briefs and managing campaign execution.
- Excellent communication, copywriting and creative thinking skills.
- Prior experience with D2C, FMCG, beauty or personal-care brands will be an advantage.
- Ability to balance creative thinking with data-driven decision-making.

Preferred: Candidates with a portfolio showcasing content strategies, campaigns, creative work or brand-building projects.

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Work Location: In person

📌 Assistant Brand Manager – Content (India)
🏢 canwin
📍 India