Digital Marketing Executive (Kakkanad)

Digital Marketing Executive (Kakkanad)

06 Nov
|
AECIX Learning
|
Kakkanad

06 Nov

AECIX Learning

Kakkanad

About us

AECIX Learning is an Autodesk Authorised Training Partner offering courses in Revit,

Navisworks, BIM and ISO 19650 for architects, civil engineers and AEC professionals. We

run live mentor-led batches and self-paced recorded courses with mentor reviews, and

we are adding more formats. Every course is built and mentored by working industry

professionals, not software trainers. Students earn both an Autodesk certificate and an

AECIX certificate.

We are bringing digital marketing in-house. This role will own our online presence and lead

generation from start to finish, and will guide two marketing interns.

What you will do

- Lead generation and paid ads
- Plan, run and optimise Google Search and Meta (Instagram/Facebook) ad campaigns with monthly budgets and lead targets
- Take over the Google Ads account from our current agency and manage it fully in-house
- Build and test landing pages, lead forms and offers for each course launch and batch
- Make sure every lead reaches our customer relationship executive (CRE) quickly, and track lead-to-enrolment conversion with them
- Social media and content
- Own our Instagram, LinkedIn and YouTube channels: content calendar, posting, captions and community replies
- Turn course material, student projects and mentor sessions into reels, carousels and short videos
- Run WhatsApp broadcast campaigns for batch launches, offers and reminders
- Work with the CEO on brand look and messaging so everything stays consistent

Website and SEO

- Keep course pages, course cards and batch dates on the website up to date




- Improve on-page SEO for key searches (e.g. "Revit course online", "BIM course India")
- Set up and maintain Google Analytics, Search Console and conversion tracking

Reporting and team

- Share a weekly report: spend, leads, cost per lead, enrolments, best-performing content
- Assign, review and guide daily work for two digital marketing interns
- Keep track of competitor academies and suggest recent campaign ideas

What we are looking for :

Must have

- 1–3 years of hands-on experience running Google Ads and Meta Ads that produced
- leads (please share results)
- Experience growing at least one brand's Instagram or LinkedIn presence
- Working skill in Canva (or similar) and basic short-video editing (CapCut, InShot or
- similar)
- Comfortable with Google Analytics, Meta Business Suite and spreadsheets
- Clear written English for captions, ad copy and emails
- Able to work independently in a small team and manage interns

Good to have

- Experience in edtech, online courses or coaching institutes
- Interest in architecture, construction or design, or a background in it
- Basic WordPress or website-builder skills
- Experience with WhatsApp Business API tools or email marketing

Who our students are

The right candidate should understand this audience or be keen to learn it fast:

- Recent architecture and civil engineering graduates looking for job-ready software
- skills
- AEC professionals with 1–2 years of experience who want to move into BIM roles

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Kakkanad)
🏢 AECIX Learning
📍 Kakkanad

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