Job Description – Digital Marketing & Admission Executive

Job Title: Digital Marketing & Admission Executive
Salary: ₹18,000 per month
Experience: 0–2 Years
Job Type: Full-Time
Industry: Education / EdTech
Department: Digital Marketing & Admissions

Job Overview

We are looking for a proactive and enthusiastic Digital Marketing & Admission Executive to manage digital marketing activities, generate admission enquiries, nurture leads, and support prospective students throughout the admission process.

The ideal candidate should have hands-on knowledge of Meta Ads, Canva, lead management, and strong telephonic communication skills. The candidate will be responsible for converting enquiries into admissions through effective follow-ups and career counselling.

Key Responsibilities

Digital Marketing

- Create, manage, and monitor advertising campaigns on Meta platforms (Facebook and Instagram).
- Assist with lead generation campaigns to attract prospective students.
- Design engaging promotional creatives, posters, and social media content using Canva.
- Coordinate social media promotions and admission campaign activities.
- Monitor campaign performance and support lead generation improvements.

Lead Management & Nurturing

- Handle incoming leads generated through digital marketing campaigns.
- Maintain and update lead databases and follow-up records.
- Nurture prospective students through regular calls and messages.
- Follow up with interested candidates to improve enquiry-to-admission conversion rates.
- Track lead status and ensure timely follow-ups.

Telephonic Career Counselling & Admissions

- Make outbound calls and respond to admission enquiries.
- Understand students' educational backgrounds, interests, and career goals.
- Explain available courses, eligibility criteria, admission procedures, and programme benefits.
- Provide basic career guidance and help students choose suitable programmes.




- Address student and parent queries professionally.
- Guide interested candidates through the application and admission process.
- Follow up with prospective students until admission closure.

Reporting & Coordination

- Maintain daily records of calls, enquiries, follow-ups, and admissions.
- Prepare regular reports on lead generation and conversion.
- Coordinate with the admissions and marketing teams to achieve targets.
- Ensure accurate documentation and a positive student experience.

Required Skills

- Knowledge of Meta Ads (Facebook and Instagram advertising).
- Proficiency in Canva for designing marketing creatives.
- Strong lead nurturing and follow-up skills.
- Excellent telephonic communication and career counselling abilities.
- Good verbal and written communication skills.
- Ability to convince, engage, and build relationships with prospective students.
- Basic understanding of digital marketing and lead generation.
- Good organisational skills and attention to detail.
- Familiarity with Excel, Google Sheets, or CRM tools is an advantage.

Educational Qualification

- Bachelor's degree in any discipline preferred.
- Candidates with relevant digital marketing, counselling, sales, or admissions experience are encouraged to apply.
- Freshers with robust communication skills and a willingness to learn may also apply.

Salary & Benefits

- Salary: ₹18,000 per month
- Full-time employment.
- Opportunity to develop skills in digital marketing, student counselling, and admissions.
- Performance-based growth opportunities as per company policy.

Ideal Candidate Profile

The ideal candidate should be creative, confident, target-oriented, and passionate about interacting with students. The candidate must be comfortable managing digital campaigns, handling admission enquiries, conducting telephonic career counselling, and converting leads into successful admissions.

Pay: ₹17,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Digital marketing & Admissions Executive (BTM Layout)
🏢 Personal Work
📍 BTM Layout