Job Description – Marketing Executive (Performance Marketing)

Company: Goyal Brothers Prakashan (GBP) Department: Marketing & Digital Marketing Location: Noida Experience: Minimum 2 years Qualification: Any Graduate

About the Role

We are looking for a skilled and performance-driven Marketing Executive with hands-on experience in managing paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).

The candidate will be responsible for executing digital advertising campaigns, generating quality leads, monitoring campaign performance, and optimising advertising expenditure to achieve marketing objectives.

Key Responsibilities (KRAs)

1. Paid Advertising Campaign Management

- Plan, create, execute, and manage campaigns on Google Ads and Meta Ads.
- Set up campaigns, ad groups, audience targeting, keywords, and bidding strategies.
- Manage daily advertising budgets and ensure efficient utilisation.
- Monitor campaign performance and make necessary adjustments.

2. Lead Generation & Performance Optimisation

- Generate relevant leads through paid advertising campaigns.
- Optimise campaigns to improve lead quality and reduce cost per lead.
- Conduct A/B testing of ad creatives, headlines, audience segments, and landing pages.
- Analyse campaign performance and identify areas for improvement.

3. Social Media Advertising

- Manage Facebook and Instagram promotional campaigns.
- Coordinate with the creative team for ad banners, graphics, videos, and promotional content.
- Ensure advertisements are aligned with brand guidelines and marketing objectives.

4. Analytics & Reporting

- Track campaign performance using Google Ads, Meta Ads Manager, and Google Analytics.
- Monitor significant metrics such as CPC,



CPM, CTR, CPL, conversions, and ROAS.
- Prepare daily, weekly, and monthly campaign performance reports.
- Maintain records of campaign expenditure and lead generation.

5. Market Research

- Research competitors, audience behaviour, industry trends, and advertising opportunities.
- Identify new targeting opportunities and strategies to improve campaign results.

Required Skills

- Hands-on experience with Google Ads and Meta Ads.
- Knowledge of Search Ads, Display Ads, Remarketing, and Lead Generation campaigns.
- Understanding of audience targeting, keyword research, and conversion tracking.
- Knowledge of Google Analytics and Meta Business Suite.
- Ability to analyse campaign data and optimise advertising performance.
- Positive communication, coordination, and reporting skills.

Preferred Candidate Profile

- Minimum 2 years of practical experience in performance marketing.
- Should have independently managed paid advertising campaigns.
- Must understand lead generation, campaign optimisation, and budget management.
- Candidates with demonstrable campaign performance and measurable results will be preferred.

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

- Leave encashment

Application Question(s):

- How many years of hands-on experience do you have in Performance Marketing?
- Have you independently created and managed Google Ads campaigns?
- Have you independently created and managed Meta Ads campaigns?
- What is your current CTC (annual)?
- What is your expected CTC (annual)?
- What is your notice period?
- What is your earliest possible joining date?

Experience:

- Performance marketing: 1 year (Required)
- Google Ads: 1 year (Required)

Work Location: In person

📌 Marketing Executive (Performance Marketing) (Noida)
🏢 Goyal Brothers Prakashan
📍 Noida