Job Summary

We are looking for a skilled PPC Specialist to plan, execute, and optimize paid advertising campaigns across various digital platforms. The ideal candidate should have experience in managing advertising budgets, improving campaign performance, generating quality leads, and maximizing return on investment (ROI).

Key Responsibilities

- Plan, create, and manage PPC campaigns across Google Ads, Facebook Ads, Instagram Ads, and other platforms.
- Conduct keyword research and competitor analysis.
- Develop and optimize ad copies, landing pages, and targeting strategies.
- Monitor campaign performance, budgets, conversions, and ROI.
- Optimize campaigns to reduce Cost Per Click (CPC) and Cost Per Acquisition (CPA).
- Set up and monitor conversion tracking using Google Analytics 4 and Google Tag Manager.
- Analyze campaign data and prepare regular performance reports.
- Conduct A/B testing of advertisements, keywords, and landing pages.
- Identify opportunities to improve lead generation and campaign efficiency.




- Stay updated with the latest trends and developments in digital advertising.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1–3 years of experience in PPC or paid digital advertising.
- Robust knowledge of Google Ads and Meta Ads Manager.
- Experience with Google Analytics 4 and Google Tag Manager.
- Knowledge of SEO, keyword research, and conversion optimization.
- Strong analytical and reporting skills.
- Ability to manage advertising budgets effectively.

Key Performance Indicators (KPIs)

- Cost Per Lead (CPL)
- Cost Per Click (CPC)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead Generation
- Return on Investment (ROI)

Preferred Certifications

- Google Ads Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate

Contact: +91-XXXXXXXXXX

Pay: ₹30,000.00 - ₹70,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 PPC Manager (Sahibzada Ajit Singh Nagar)
🏢 Okko Global Services
📍 Sahibzada Ajit Singh Nagar