Job Description – Performance Marketing Specialist

Company: Metalogic Digital

Location: Remote

Experience: 2–5 years

About Us

Metalogic Digital is a growing digital solutions company specializing in performance-driven marketing strategies. We help businesses scale through innovative digital campaigns, focusing on measurable results and ROI.

At MetaLogic Digital, we go beyond traditional marketing. We combine Performance Marketing, SEO, Social Media, Websites, AI Integrations, CRM, Automation, Analytics, Content, Production, and ERP solutions, including SAP, Odoo development & integrations, into one connected ecosystem designed to scale businesses.

Role Overview

We are looking for a Performance Marketing Specialist with keen expertise in Meta Ads (Facebook, Instagram) and Google Ads. The candidate should have strong experience in managing end-to-end paid campaigns, optimizing for performance, and delivering measurable growth.

Key Responsibilities

- Plan, create, execute, and optimize paid campaigns across Google Ads (Search, Display, Video, Shopping, Mobile App) and Meta Ads (Facebook, Instagram).
- Conduct keyword research, ad copywriting, A/B testing, and audience targeting.
- Monitor campaign performance, analyze KPIs, and prepare weekly/monthly reports.
- Optimize ad spend to maximize ROI and reduce CPA/CPL.




- Stay updated with latest trends, tools, and algorithm changes in SEM & social media ads.
- Collaborate with design and content teams for effective ad creatives.
- Implement conversion tracking, remarketing strategies, and audience segmentation.

Required Skills & Experience

- Proven experience (2+ years) in running and scaling Google Ads & Meta Ads campaigns.
- Strong analytical skills with hands-on experience in Google Analytics, Tag Manager, and Data Studio.
- Solid understanding of CPC, CPM, CPA, ROAS, CTR, Quality Score, and Conversion Rate Optimization.
- Experience with remarketing campaigns, lookalike audiences, and advanced targeting techniques.
- Ability to manage budgets effectively and deliver high ROI.
- Certification in Google Ads and/or Meta Ads (preferred).
- Having agency experience will added advantage.

What We Offer

- Opportunity to work on diverse client projects.
- Exposure to the latest marketing tools and strategies.
- Collaborative and dynamic team culture.
- Complete remote working.

Pay: ₹35,000.00 - ₹50,000.00 per month

Advantages:

- Work from home

Education:

- Bachelor's (Required)

Experience:

- Media buying: 2 years (Required)
- Google ads & Meta Ads: 2 years (Required)

Work Location: Remote

📌 Performance Marketing Specialist (India)
🏢 Metalogic digital
📍 India