Job Location: Koramangala, Bangalore (Work from office role)

ABOUT US:

From the team behind MAS Foods, a South Indian food brand trusted since 1970, we're building a new kids breakfast brand from scratch, made from grains, for mothers who want real nutrition their child will actually eat.

THE ROLE:

We are looking for a creative, hands-on, and results-driven Social Media Manager to lead the development and growth of Purple Mama's social media presence, creator ecosystem, and parent community.

The role will be responsible for driving content strategy, content creation, influencer collaborations, community engagement, social listening, and consumer insights. This position is ideal for professionals who excel in storytelling, content creation, creator partnerships, audience engagement, and brand building within FMCG, food, parenting, or consumer-focused industries.

WHO ARE WE LOOKING FOR

• 4-7 years of experience in Social Media Management, Content Marketing, Community Management, or Digital Marketing

• Minimum 2 years of independently managing a brand's social media platforms end-to-end

• Experience creating and executing successful social media campaigns

• Experience managing influencers, creators, and brand collaborations

• Experience building online communities and driving audience engagement

• FMCG, food, parenting, baby care, lifestyle, or consumer brand experience preferred

• Experience launching a new brand or building a social presence from scratch is an added advantage

Skills & Knowledge

- Excellent copywriting and communication skills in English
- Hands-on expertise in scripting, smartphone videography, and video editing
- Deep understanding of Instagram, YouTube Shorts, and emerging social platforms
- Strong influencer marketing and creator management skills
- Community engagement and customer interaction expertise




- Ability to identify trends and respond quickly with relevant content
- Solid analytical and reporting capabilities
- Knowledge of social listening and consumer insight generation
- Ability to collaborate across Marketing, Design, Product, and Research teams
- Familiarity with social media analytics and scheduling tools

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Preferred Qualifications

- Lived experience as a parent of a young child
- Network within parenting communities or parent creator networks
- Fluency in Tamil and/or Kannada
- Prior experience in food, nutrition, baby care, children's products, or FMCG brands

RESPONSIBILITIES:

1. Social Media Strategy and Content

- Develop the social media strategy, content pillars and monthly content calendar, starting with Instagram and extending to YouTube Shorts and other platforms.
- Conceptualise, script, shoot and edit content, including Reels, carousels, stories, and recipe and routine videos.
- Apply the brand voice consistently across all channels. Content must be warm, factual and practical, and must not rely on guilt-based messaging to parents.
- Coordinate with the Lead Designer to ensure all content meets brand identity guidelines.
- Coordinate with the Brand Manager on product communication and new product launches.
- Plan and execute content supporting the brand's modern trade and quick-commerce launches.

2. Influencer and Creator Management

- Identify and onboard parent creators, home cooks and qualified nutrition professionals aligned with the brand,



with a focus on micro and nano creators.
- Manage the full creator cycle: seeding, briefing, contracting, content approval and performance tracking.
- Ensure all creator content is accurate and compliant with applicable food advertising and labelling regulations.
- Collect and repurpose creator and customer content with documented permission.

3. Community Management

- Establish and manage the brand's parent community across WhatsApp groups, Instagram broadcast channels, comments and direct messages.
- Respond to consumer queries promptly and accurately.
- Escalate product feedback and complaints to the relevant team on the same day.

4. Social Listening and Trend Monitoring

- Monitor consumer conversations on children's food, breakfast, nutrition and competitors across Instagram, YouTube, parenting forums, WhatsApp groups, and quick-commerce reviews and ratings.
- Identify emerging trends in formats, audio, recipes, creators and conversations, and act on relevant trends within days.
- Track competitor launches, campaigns, claims and creator partnerships, and report developments that affect the brand.
- Detect complaints, misinformation or shifts in sentiment early and escalate them on the same day.
- Submit a weekly insights report to the brand, product and research teams, covering community feedback, listening findings, trends and recommended actions.

What You Will Gain

- Opportunity to build a new FMCG brand's social presence from the ground up
- Ownership of content strategy, creator programs, and community-building initiatives
- Exposure to brand building, consumer insights, and product development processes
- Opportunity to work closely with Brand, Design, Product, and Research teams
- Ability to directly influence brand growth, consumer engagement, and business performance

📌 Social Media Manager (Bengaluru)
🏢 MĀS Foods
📍 Bengaluru