Company Description GIPFELHR SOLUTIONS, LLP is a people-focused organization that attributes its success to the strength and expertise of its team. We have been mandated by our client which is a prominent MNC in Healthcare services to hire a Talented Marketing campaign specialist as per the description mentioned below:

Job Location: Chennai( Work from Office)

Experience required: 2-5 years of Relevant experience

Mandatory Skill set in Digital Marketing: Marketing Automation exposure and Basic HTML

Preferred Industry exposure: Healthcare Services/Pharma/Any service Industry.

Position Overview

We are seeking a proactive, detail-oriented, and highly organized Marketing Campaign Specialist to join our Client Global Marketing Operations team.

This role supports the execution and management of digital marketing activities across multiple channels, including email, websites, landing pages, forms, banners, and future digital engagement channels.

The successful candidate will work closely with global and regional marketing teams to build, deploy, optimize, and maintain digital campaigns and digital experiences. The role will also be responsible for supporting localization and translation processes across multiple markets and languages.

This position requires strong technical aptitude, excellent communication skills, high attention to detail, and the ability to manage multiple projects simultaneously within a fast-paced global workplace.

Key Responsibilities

Digital Campaign Execution

- Build, test, QA, and deploy digital marketing campaigns across email, SMS, landing pages, forms, and other digital channels.
- Support campaign execution using marketing automation platforms such as Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot, or similar solutions.
- Ensure campaigns are delivered accurately, on time, and according to agreed requirements.
- Troubleshoot campaign issues and work with stakeholders to resolve execution challenges.

Website & CMS Management

- Create, update, and maintain website content using Content Management Systems (CMS) such as Optimizely, WordPress, or similar platforms.
- Build and maintain landing pages, forms, banners, pop-ups, and campaign-related web content.
- Ensure website content remains accurate, consistent, and aligned with branding guidelines.
- Perform quality assurance checks on web content before publication.





Translation & Localization Management

- Coordinate and manage translation and localization processes for campaigns, websites, emails, and digital assets.
- Work with internal stakeholders, translation providers, and AI-supported translation tools where applicable.
- Ensure translated content is delivered accurately and on schedule.
- Maintain consistency across languages, regions, and digital channels.

Digital Asset Management

- Support the creation, adaptation, and deployment of marketing assets for global and local campaigns.
- Manage campaign components including forms, audience segments, content blocks, banners, and other digital assets.
- Conduct thorough quality checks before launch.

Audience & Data Management

- Support audience segmentation and targeting activities.
- Assist with campaign data validation and quality assurance processes.
- Collaborate with CRM, analytics, and marketing technology teams to support data integration and tracking requirements.

Performance Monitoring & Optimization

- Monitor campaign and digital asset performance.
- Identify opportunities for optimization and continuous improvement.
- Support reporting and performance analysis activities.
- Recommend improvements to campaign execution processes and digital experiences.

Stakeholder Collaboration

- Work closely with global and regional marketing teams across EMEA, Americas, and APAC.
- Coordinate campaign priorities, timelines, and deliverables with multiple stakeholders.
- Support operational excellence and continuous improvement initiatives within Marketing Operations.

Required Qualifications

Education & Experience

2-5 years of relevant experience.

- Bachelor's degree in Marketing, Business, Communications, Information Technology, or a related field.
- Experience in digital marketing, marketing operations, campaign execution, website management, or a similar role.
- Experience working with marketing automation platforms and content management systems.




- Experience supporting multiple projects and stakeholders simultaneously.

Technical Skills

Required

- Experience with marketing automation platforms such as Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot, or similar platforms.
- Experience using CMS platforms such as Optimizely, WordPress, Drupal, or equivalent systems.
- Ability to read and edit basic HTML.
- Ability to work with AI platforms such as Claude, Copilot, Chat GPT and similar.
- Strong understanding of digital marketing channels and campaign execution processes.
- Experience working with forms, landing pages, email campaigns, and website content.

Preferred

- Experience with Salesforce CRM or similar customer relationship management platforms.
- Experience supporting multi-channel marketing campaigns.
- Familiarity with AI-powered content creation and translation tools.
- Experience working within enterprise marketing technology environments.

Language & Communication Requirements

Essential

- Excellent written and verbal English communication skills.
- Ability to communicate professionally and confidently with global stakeholders.
- Strong business writing skills for documentation, email communication, campaign instructions, and stakeholder coordination.
- Ability to actively participate in meetings and discussions conducted in English.
- Comfortable working with teams located across multiple regions and time zones.

Soft Skills

- Exceptional attention to detail and commitment to quality.
- Strong organizational and project management skills.
- Ability to manage multiple priorities and deadlines.
- Strong problem-solving and analytical thinking capabilities.
- Ability to work independently while collaborating effectively with global teams.
- Continuous learning mindset and willingness to adapt to new technologies and platforms.

Preferred Experience

- Experience supporting both global and local marketing teams.
- Experience managing website localization and translation processes.
- Experience with digital campaign operations across multiple channels.
- Experience working with marketing automation, CRM, CMS, and analytics platforms.
- Experience within a multinational or global organization.
- Experience supporting process improvement and operational excellence initiatives

📌 Marketing Campaign Specialist (Chennai)
🏢 GIPFELHR SOLUTIONS
📍 Chennai