Job Description
– Senior Executive, Digital Marketing Company: LatentBridge

Experience:
6+ years Department: Marketing Reporting to: Head of Marketing Role Overview We are looking for a proactive, hands-on Digital Marketing qualified who can independently manage marketing initiatives, take end-to-end ownership of tasks and ensure timely execution with minimal supervision.

Key Responsibilities
1. CRM & Lead Management
• Manage HubSpot or similar CRM platforms for marketing lead tracking.
• Maintain accurate lead records, campaign attribution, engagement tracking and reports.
• Coordinate with Sales on lead follow-ups. 2. Digital Campaigns
• Plan and execute B2B digital marketing, email and lead generation campaigns.
• Manage campaign content, creatives, landing pages, execution and performance reporting. 3. LinkedIn & Social Media
• Own the LinkedIn content calendar and timely publishing.
• Develop social media creatives using Canva or similar tools.
• Monitor engagement and ensure brand consistency. 4. Website Management
• Manage website revamp projects, coordinating with agencies and internal stakeholders.
• Own project timelines, content updates, feedback, approvals and deliverables. 5. Events & Webinars




• Coordinate event and webinar registrations, promotions, logistics and stakeholder communication.
• Manage event trackers, attendee follow-ups and lead reporting. 6. Ownership & Execution
• Independently drive tasks from initiation to completion with minimal supervision.
• Maintain clear trackers, provide timely updates and escalate risks.
• Ensure accuracy, accountability and on-time delivery of all assigned activities. Required Skills & Experience
• 6+ years of B2B digital marketing experience, preferably in IT services, SaaS or technology.
• Proven experience managing website revamp projects.
• Hands-on experience with HubSpot or similar CRM and digital marketing campaigns.
• Strong LinkedIn content calendar and Canva skills.
• Experience coordinating B2B events and webinars.
• Excellent multitasking and project management skills.
• Familiarity with LinkedIn Sales Navigator, ABM and SEO is an advantage. Ideal Candidate A self-starter with strong ownership and execution skills, who is proactive in communication, follows through without repeated reminders and consistently delivers high-quality work within deadlines.

📌 Senior Executive, Digital Marketing (India)
🏢 LatentBridge
📍 India