Kefilo — Strategic Startup Advisor

Engagement: Equity-Based Advisory Role
Work Mode: Remote / Hybrid
Time Commitment: Flexible, based on agreed advisory responsibilities
Compensation: Equity-based; no fixed salary at the current stage

About Kefilo

Kefilo is a NutritionTech and personalised wellness transformation company working at the intersection of functional nutrition, preventive wellness, gut health, fitness, mental wellness and technology.

We are building an integrated wellness ecosystem that combines personalised nutrition programmes, expert consultations, data-driven insights, intelligent food solutions and technology-enabled delivery.

Our long-term vision is to develop a Nutrition Intelligence Engine and Dark Factory for Food — bringing together nutrition science, data intelligence, food innovation and intelligent manufacturing to create scalable, personalised wellness solutions.

Role Overview

We are looking for an experienced Strategic Startup Advisor who can work closely with the founders to strengthen Kefilo's business strategy, validate its business model, improve product-market fit and support its journey towards sustainable growth and scalability.

The advisor will bring an external strategic perspective, challenge existing assumptions, identify business opportunities and guide the founders on critical decisions related to business development, market positioning, fundraising, partnerships and expansion.

This is an advisory role for someone who has practical experience building, scaling, investing in or advising early-stage businesses.

Key Roles & Responsibilities1. Business Strategy & Growth

- Advise the founders on business strategy, long-term vision, business model refinement and growth priorities.

- Evaluate existing business operations and identify opportunities to improve revenue, profitability and scalability.

- Help define strategic milestones, expansion plans and execution priorities.

- Challenge assumptions and support critical business decisions with practical insights.

2. Product-Market Fit & Go-to-Market Strategy

- Guide the development and validation of Kefilo's product-market fit across its wellness programmes and NutritionTech offerings.

- Identify the right customer segments, positioning, pricing strategies and acquisition channels.

- Advise on go-to-market strategies, customer retention, partnerships and market expansion.

- Help convert customer feedback and market insights into actionable product and business improvements.

3. Business Model & Revenue Architecture

- Evaluate and strengthen Kefilo's revenue models, pricing structures, unit economics and profitability.





- Explore scalable business opportunities across personalised wellness programmes, nutrition intelligence, food innovation and technology-enabled services.

- Advise on strategic partnerships, distribution models, licensing, B2B opportunities and potential franchise or expansion models.

- Support the development of a sustainable and scalable operating model.

4. Fundraising & Investor Readiness

- Guide the founders on fundraising strategy, capital requirements, valuation considerations and investment planning.

- Help prepare the business for investor discussions through stronger financial narratives, business metrics and growth projections.

- Identify potential angel investors, venture capital firms, strategic investors and relevant funding networks.

- Where appropriate, facilitate introductions and support investor engagement.

5. Strategic Partnerships & Ecosystem Development

- Identify partnership opportunities with healthcare professionals, nutrition experts, corporates, research institutions, food manufacturers, technology companies and industry stakeholders.

- Advise on collaborations that can strengthen Kefilo's market presence, product development and research capabilities.

- Support the development of strategic networks that can accelerate business growth.

- Help evaluate potential partnerships based on commercial and strategic value.

6. Innovation, R&D; & Long-Term Vision

- Provide strategic guidance on the development of Kefilo's Nutrition Intelligence Engine and Dark Factory for Food.

- Help identify research priorities, technology opportunities, intellectual property potential and innovation partnerships.

- Evaluate emerging opportunities in NutritionTech, functional nutrition, food technology and personalised wellness.

- Support the transition from a service-led business towards scalable technology and innovation-led offerings.

7. Founder Mentorship & Strategic Reviews

- Act as a sounding board for the founders on important business and organisational decisions.

- Participate in periodic strategy reviews and assess progress against agreed milestones.

- Help prioritise resources, identify execution gaps and strengthen leadership decision-making.





- Provide guidance on building a high-performance team and developing a scalable organisational structure.

Expected Advisory Deliverables

- Periodic strategic reviews with the founders.

- Recommendations on business model, product-market fit and growth strategy.

- Review of key business metrics, unit economics and revenue opportunities.

- Guidance on fundraising and investor readiness.

- Identification of strategic partnerships and business opportunities.

- Actionable recommendations for major business and product decisions.

Ideal Candidate Profile

- Founder, co-founder, CXO, senior executive, investor or experienced startup advisor with a strong track record.

- Demonstrated experience in building, scaling, advising or investing in early-stage businesses.

- Strong understanding of startup business models, product-market fit, go-to-market strategy and revenue growth.

- Experience in fundraising, investor relations, strategic partnerships or business expansion will be an advantage.

- Exposure to HealthTech, NutritionTech, FoodTech, wellness, healthcare or consumer technology is preferred.

- Strong analytical thinking, commercial understanding and ability to provide practical, execution-oriented advice.

- Established qualified and investor networks will be an added advantage.

Equity-Based Advisory Structure

- This is an equity-based advisory opportunity with no fixed salary at the current stage.

- Equity participation will be discussed based on the advisor's experience, strategic contribution, involvement, network and long-term value to Kefilo.

- The scope of advisory responsibilities, expected involvement, equity allocation and vesting terms will be mutually agreed upon before formal engagement.

- A proposed five-year vesting structure may be considered, depending on the nature of the engagement and the final agreement.

- Any future paid advisory or executive engagement will be subject to mutual agreement and the company's financial position.

Who Should Apply?

We are looking for a strategic thinker who has practical startup experience and can contribute beyond generic advice. The ideal advisor should be capable of questioning assumptions, identifying business opportunities, opening relevant networks and helping founders make better strategic decisions.

The objective is to bring experienced guidance into Kefilo's journey as it works towards building a scalable NutritionTech and personalised wellness company.

Interested candidates can share their updated CV or LinkedIn profile along with a brief note highlighting their startup experience, advisory contributions, relevant industry exposure and how they could contribute to Kefilo's growth.

📌 Strategic FoodTech Start-up Advisor (Part-time, Equity only) (India)
🏢 Kefilo
📍 India