HiWox — Strategic Startup Advisor

Engagement: Equity-Based Advisory Role
Work Mode: Remote / Hybrid
Time Commitment: Flexible, based on mutually agreed advisory responsibilities
Compensation: Equity-based; no fixed salary at the current stage

About HiWox

HiWox is a HealthTech and wellness innovation company building a Personalised Wellness Intelligence Platform and Healthcare Operating System (HOS).

Our vision is to create an integrated ecosystem that collects, structures and analyses health, lifestyle and behavioural data across nine dimensions of wellness, converting it into explainable, evidence-backed insights, personalised recommendations, rituals and programmes.

By combining healthcare expertise, data analytics, technology, AI, wearable devices and offline coordination, HiWox aims to make personalised wellness more accessible, measurable and actionable.

Role Overview

We are looking for an experienced Strategic Startup Advisor who can work closely with the founders to strengthen HiWox's business strategy, validate its business model, establish product-market fit and guide its journey towards sustainable growth and scalability.

The advisor will bring strategic insights, challenge existing assumptions, identify market opportunities and guide the founders on critical decisions related to product development, healthcare partnerships, go-to-market strategy, fundraising and business expansion.

This role is intended for someone with practical experience in building, scaling, investing in or advising startups, preferably in HealthTech, healthcare, technology or digital platforms.

Key Roles & Responsibilities1. Business Strategy & Growth

- Advise the founders on business strategy, long-term vision, business model refinement and organisational priorities.

- Evaluate the commercial potential of HiWox's Healthcare Operating System and personalised wellness platform.

- Identify scalable revenue opportunities, operational improvements and strategic growth initiatives.

- Help define business milestones, expansion priorities and execution roadmaps.

2. Product-Market Fit & Go-to-Market Strategy

- Guide product-market fit validation across HiWox's nine dimensions of wellness.

- Advise on customer segmentation, product positioning, pricing and monetisation strategies.

- Evaluate potential customer acquisition channels and market-entry strategies.

- Help translate user feedback, market research and product testing into actionable business and product improvements.

3. Healthcare Business Development & Partnerships

- Identify and guide partnerships with hospitals, clinics, diagnostic centres, gyms, healthcare professionals, corporates and wellness institutions.

- Advise on partnership structures, commercial models and institutional onboarding strategies.





- Help establish relationships with healthcare networks, technology providers and industry stakeholders.

- Evaluate opportunities for B2B, B2B2C and direct-to-consumer business models.

4. Technology & Product Strategy

- Provide strategic guidance on the development of HiWox's Healthcare Operating System.

- Advise on product architecture priorities, health data integration, wearable devices, dashboards and user experience.

- Guide the development of explainable, evidence-backed and deterministic wellness algorithms alongside appropriate AI capabilities.

- Help prioritise product features based on customer needs, feasibility, scalability and commercial value.

5. Revenue Model & Business Scalability

- Evaluate and strengthen HiWox's revenue models, pricing structures, unit economics and customer lifetime value.

- Explore monetisation opportunities through individual subscriptions, institutional partnerships, corporate wellness and other healthcare services.

- Advise on operational scalability, partner economics and expansion models.

- Help develop a sustainable business model that balances user value, healthcare quality and commercial viability.

6. Fundraising & Investor Readiness

- Guide the founders on fundraising strategy, capital requirements, valuation considerations and investment planning.

- Help develop investor narratives, financial projections, business metrics and fundraising materials.

- Identify potential angel investors, venture capital firms, strategic investors and relevant funding networks.

- Where appropriate, facilitate introductions and support investor discussions.

7. Strategic Ecosystem & Industry Networking

- Identify opportunities for collaboration with healthcare institutions, research organisations, technology companies, universities and industry bodies.

- Support access to relevant healthcare, innovation and startup ecosystems.

- Explore research collaborations, grants, innovation programmes and strategic alliances.

- Help strengthen HiWox's credibility and positioning within the HealthTech ecosystem.

8. Founder Mentorship & Strategic Reviews

- Act as a strategic sounding board for the founders on major business and product decisions.

- Participate in periodic business reviews and evaluate progress against agreed milestones.

- Identify execution gaps, challenge assumptions and recommend corrective actions.





- Guide the founders on leadership, team building and organisational scalability.

Expected Advisory Deliverables

- Periodic strategic reviews with the founders.

- Recommendations on business model, product-market fit and go-to-market strategy.

- Guidance on healthcare partnerships and institutional business development.

- Review of product priorities, revenue models and business performance.

- Support with fundraising strategy and investor readiness.

- Identification of strategic networks, collaborations and growth opportunities.

Ideal Candidate Profile

- Founder, co-founder, CXO, senior executive, investor or experienced startup advisor.

- Demonstrated experience in building, scaling, advising or investing in early-stage businesses.

- Strong understanding of startup strategy, product-market fit, go-to-market execution and revenue growth.

- Experience in HealthTech, healthcare, digital health, healthcare operations, AI or technology platforms is preferred.

- Exposure to hospitals, clinics, diagnostics, healthcare networks or corporate wellness ecosystems will be an advantage.

- Experience in fundraising, investor relations, strategic partnerships or business expansion.

- Robust commercial understanding, analytical thinking and ability to provide practical, execution-oriented guidance.

Equity-Based Advisory Structure

- This is an equity-based advisory opportunity with no fixed salary at the current stage.

- Equity participation will be discussed based on the advisor's experience, strategic contribution, involvement, network and long-term value to HiWox.

- The scope of advisory responsibilities, expected involvement, equity allocation and vesting terms will be mutually agreed upon before formal engagement.

- A proposed five-year vesting structure may be considered, depending on the nature of the engagement and the final agreement.

- Any future paid advisory or executive engagement will be subject to mutual agreement and the company's financial position.

Who Should Apply?

We are looking for someone who can contribute beyond generic startup advice. The ideal advisor should bring practical business experience, understand the complexities of healthcare and technology, challenge assumptions, open relevant industry networks and help the founders make informed strategic decisions.

The objective is to bring experienced guidance into HiWox's journey towards building a scalable, data-driven and evidence-backed Healthcare Operating System.

Interested candidates can share their updated CV or LinkedIn profile along with a brief note highlighting their startup experience, advisory contributions, relevant industry exposure and how they could contribute to HiWox's growth.

📌 Strategic HealthTech Start-up Advisor (Part-time, Equity only) (India)
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📍 India