Job Type: Full time

Join Dentsu’s growing content strategy team! As a Senior Content Strategist, you will drive strategic alignment with client business leaders and cross-disciplinary teams by guiding the creation, distribution, and governance of audience-centric content for best-in-class customer experiences. You will also help grow the content strategy capability by establishing tools, documenting best practices, and providing strategic points-of-view to elevate the value of content strategy in service and product design.Job Description:Key Responsibilities:Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experienceAuthor content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration mapsPartner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIsCreate content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services Develop taxonomy, tagging,



and metadata strategies for composable content distribution across owned channels and technology platformsBe a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clientsSummary of expectationsBachelor’s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environmentAbility to drive content strategy while collaborating closely with project teams and client leadersProven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomiesExperienced with content management systems and measurement platformsAbility to turn data into insights to continuously evolve and refine content strategies/optimization for long-term successExcellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leadersWillingness to be a proactive leader in content strategy and on project teamsLocation:DGS India - Pune - Indiqube OrchidBrand:MerkleTime Type:Full timeContract Type:Permanent

📌 Senior Content Strategist (India)
🏢 Iprospect Media
📍 India