- Plan and manage paid campaigns across Google Ads, Meta Ads, YouTube and Programmatic platforms.
- Drive campaign optimisation, audience targeting, retargeting and full-funnel marketing strategies.
- Ensure campaigns align with brand guidelines and regulatory requirements.
2. Performance Marketing & Growth
- Drive qualified lead generation, site visits and bookings through effective campaign strategies.
- Manage advertising budgets and optimise ROI across projects.
- Analyse campaign performance, conduct A/B testing and improve conversion rates.
- Monitor key metrics such as CPL, cost per site visit, CTR, CVR and revenue.
3. AI & Marketing Automation
- Implement and manage AI voice bots, WhatsApp chatbots and automated customer journeys.
- Leverage AI tools to improve lead qualification, follow-ups and marketing efficiency.
- Automate lead management, reporting and repetitive marketing activities.
- Ensure compliance with data privacy and communication regulations.
4. Data Analytics & Reporting
- Manage digital tracking and analytics using GA4, Google Tag Manager and Meta Conversions API.
- Integrate marketing campaigns with Salesforce CRM and track lead-to-booking conversions.
- Develop performance dashboards and provide actionable insights through regular reporting.
- Analyse attribution, campaign effectiveness and customer journey performance.
5. Agency & Stakeholder Management
- Manage performance marketing agencies, technology partners and external vendors.
- Monitor agency performance, campaign quality and delivery.
- Collaborate with Brand, Pre-sales, CRM and Creative teams to align marketing initiatives.
- Drive continuous improvement through campaign insights and performance reviews.
6. Brand & Business Growth
- Balance brand awareness with performance-driven marketing outcomes.
- Collaborate with the Brand and Creative teams to improve campaign effectiveness.
- Identify current digital channels and opportunities to drive business growth.
Preferred candidate profile
Experience in real estate or another high-value, high-consideration category with a long
decision cycle.
Familiarity with marketing mix modelling or incrementality testing and Programmatic