AIMRPx - Senior Branding Marketing Officer

Engagement: Equity-Based Founding Team
Work Mode: Remote / Hybrid
Time Commitment: Approximately 20-25 hours per week

Role Overview

We are looking for a Senior Branding Marketing Officer who can take ownership of AIMRPxs brand positioning, marketing strategy, digital presence and business growth initiatives.

The candidate will be responsible for building a credible and recognisable brand, developing effective marketing campaigns, strengthening founder-led branding and generating qualified business enquiries for AIMRPxs consulting and advisory services.

This is a hands-on leadership role requiring strategic thinking as well as execution.

Key Roles Responsibilities

1. Brand Strategy Positioning

- Develop and implement AIMRPxs overall brand strategy, positioning, messaging and communication framework.
- Establish a consistent brand identity across digital platforms, presentations, marketing materials and business communications.
- Identify target audiences across startups, MSMEs, entrepreneurs, professionals and institutional stakeholders.
- Build AIMRPxs credibility as a reliable business advisory and financial consulting organisation.

2. Digital Presence Content Strategy

- Develop and manage the brands presence across LinkedIn, Instagram, YouTube, Facebook and other relevant platforms.
- Plan content calendars covering business insights, funding opportunities, government schemes, financial awareness, entrepreneurship and startup growth.
- Coordinate the planning, production and publishing of reels, videos, carousels, articles and educational content.
- Build a consistent content strategy that demonstrates the organisations knowledge and expertise.

3. Founder-Led Branding Thought Leadership

- Develop the personal branding strategy for the organisations key leadership and founders.
- Plan and coordinate founder-led videos, professional insights, interviews, podcasts and educational content.
- Strengthen the visibility and credibility of the founders through LinkedIn and other relevant platforms.
- Position the leadership team as credible voices in entrepreneurship, finance, business strategy and MSME development.

4. Marketing Campaigns Lead Generation





- Design and execute integrated marketing campaigns to generate qualified leads for consulting, financial advisory, funding and training services.
- Plan and manage organic and paid campaigns across relevant digital platforms.
- Develop landing pages, lead magnets, enquiry funnels and campaign communication.
- Work with the business development team to improve lead quality, conversion and client acquisition.

5. Partnerships Business Development

- Identify and develop marketing partnerships with incubators, industry associations, professional networks, educational institutions and startup communities.
- Support workshops, webinars, seminars, networking events and business awareness programmes.
- Develop co-marketing opportunities and institutional outreach initiatives.
- Strengthen AIMRPxs visibility within the startup and MSME ecosystem.

6. Marketing Analytics Growth

- Establish marketing dashboards to track reach, engagement, website traffic, lead generation and campaign performance.
- Monitor key metrics such as qualified enquiries, cost per lead, conversion rates and customer acquisition.
- Conduct audience research, competitor analysis and marketing experiments.
- Continuously optimise brand communication and marketing activities based on measurable outcomes.

7. Team Marketing Execution Management

- Coordinate with content creators, designers, video editors, digital marketers and external agencies.
- Develop marketing workflows, content production SOPs and campaign execution plans.
- Set clear deliverables and monitor the quality and timely completion of marketing activities.
- Work closely with the founders and business teams to align marketing with organisational priorities.

Key Performance Indicators (KPIs)

- Develop and execute a clear brand positioning and marketing strategy for AIMRPx.




- Establish a consistent and professional presence across relevant digital platforms.
- Maintain a structured monthly content calendar and ensure timely content delivery.
- Improve audience reach, engagement and brand visibility through measurable growth.
- Generate qualified leads for consulting, financial advisory, funding and training services.
- Build strategic marketing partnerships and support regular outreach initiatives.
- Maintain performance dashboards and monthly marketing reports.
- Improve the conversion of marketing-generated enquiries into client meetings and business opportunities.

Required Qualifications and Experience

- Bachelors or Masters degree in Marketing, Business Administration, Communications, Management or a related field.
- Relevant experience in brand strategy, digital marketing, content marketing, business growth or marketing leadership.
- Robust understanding of social media platforms, digital campaigns, content strategy and lead-generation funnels.
- Experience in founder-led branding, personal branding or thought leadership will be an advantage.
- Ability to develop marketing strategies and independently drive execution.
- Strong communication, creative thinking, analytical and stakeholder-management skills.
- Experience working with startups, consulting firms, financial services or professional service organisations will be preferred.

Equity-Based Engagement Structure

- This is an equity-only founding team opportunity. There is no fixed monthly salary at the current stage.
- Equity participation will be discussed based on the candidates expertise, contribution, responsibilities and long-term commitment.
- The proposed equity structure follows a five-year vesting arrangement, subject to a mutually agreed founding agreement.
- Fixed compensation may be introduced after funding and revenue stabilisation. This could take 6-8 months or potentially a year; there is no guaranteed timeline.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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