# Job Description

## Content Strategist Content Marketing & GTM Strategy

**Job Title:** Content Strategist

**Location:** Sector 135, Noida

**Employment Type:** Full-Time

**Working Days:** 6 Days a Week

**Experience Required:** 37 Years

**Work Mode:** Work From Office

Male Preffered

### About the Role

We are looking for a highly creative, strategic, and result-oriented **Content Strategist** who can independently drive content strategy, lead marketing initiatives, and manage end-to-end content execution across multiple clients and internal brands.

The ideal candidate will have a strong understanding of Content Marketing, Digital Marketing, Go-To-Market (GTM) strategies, brand positioning, and audience engagement.

This role requires someone who can think strategically while also being actively involved in execution. The candidate will be responsible for leading the marketing team, developing content strategies, managing multiple projects, and ensuring that all marketing activities contribute to the organization's business objectives.

**An important requirement for this position is that the candidate must be camera-friendly and comfortable appearing in videos, shooting content, and participating in video-based marketing initiatives.**

### Key Responsibilities

**1. Content Strategy & Planning**

* Develop and implement comprehensive content strategies aligned with business goals.

* Plan, create, and manage monthly and quarterly content calendars across multiple platforms.

* Identify content opportunities based on industry trends, audience behaviour, and market research.

* Develop engaging content strategies for multiple clients and internal brands.

* Maintain consistency in brand voice, messaging, and positioning.

**2. Go-To-Market (GTM) Strategy**

* Develop and execute GTM strategies for new products, services, campaigns, and brand initiatives.

* Identify target audiences, market opportunities, and effective communication channels.

* Work on brand positioning, campaign messaging, and audience acquisition strategies.

* Collaborate with relevant teams to ensure successful execution of marketing campaigns.

**3. Team Leadership & Management**

* Lead, guide, and manage the marketing and content team.

* Allocate responsibilities and ensure timely execution of assigned tasks.

* Monitor team productivity, performance, and deliverables.

* Coordinate with design, social media, performance marketing, and other internal teams.

* Take ownership of team performance, project deadlines,



and overall marketing output.

**4. Content Creation & Video Marketing**

* Oversee content creation for social media, websites, blogs, email campaigns, and other digital platforms.

* Conceptualize and develop engaging video content, reels, and brand communication campaigns.

* Be comfortable appearing on camera and participating in video shoots.

* Present ideas, communicate brand messages, and represent the brand through video content.

* Work closely with creative and production teams to ensure quality content delivery.

**5. Performance Monitoring & Optimization**

* Track and analyse content performance across different platforms.

* Monitor engagement, reach, audience growth, and campaign effectiveness.

* Identify areas of improvement and implement data-driven content strategies.

* Ensure marketing initiatives deliver measurable business outcomes.

**6. Client & Project Management**

* Manage content and marketing requirements for multiple clients and internal brands.

* Understand business objectives and translate them into actionable content strategies.

* Handle multiple projects simultaneously while maintaining quality and consistency.

* Ensure accountability, timely delivery, and smooth coordination across teams.

### Required Skills & Qualifications

* 3–7 years of relevant experience in Content Strategy, Content Marketing, or Digital Marketing.

* Strong understanding of content marketing principles and digital platforms.

* Practical experience in developing and executing Go-To-Market (GTM) strategies.

* Proven experience in leading or managing a marketing/content team.

* Strong expertise in content planning, content calendars, and campaign management.

* Experience in managing multiple clients, projects, and internal brands.

* Excellent communication, presentation, leadership, and decision-making skills.

* Strong creative thinking, strategic planning, and problem-solving abilities.

* Comfortable appearing on camera, participating in video shoots, and creating video-based content.

* Ability to work in a fast-paced environment and manage multiple priorities.





* Strong ownership, accountability, emotional maturity, and a solution-oriented mindset.

### Ideal Candidate Profile

We are looking for someone who demonstrates:

* **Strategic Thinking:** Ability to develop long-term content and marketing strategies aligned with business objectives.

* **Leadership:** Confidence in managing, guiding, and motivating a marketing team.

* **Execution Excellence:** Ability to convert ideas and strategies into measurable results.

* **Creative Mindset:** Strong understanding of storytelling, branding, audience engagement, and video content.

* **Ownership & Accountability:** Ability to independently handle responsibilities and take decisions.

* **Emotional Maturity:** Qualified behaviour, resilience, and the ability to manage team dynamics and work pressure.

* **Adaptability:** Ability to manage multiple clients, internal brands, and changing business priorities.

* **Camera Confidence:** Comfortable presenting, shooting, and appearing in videos for brand promotion and marketing activities.

### Preferred Experience

Candidates with the following experience will be given preference:

* Previously led a marketing or content team.

* Independently managed end-to-end content strategy and execution.

* Developed and implemented successful GTM strategies.

* Managed content marketing for multiple brands or clients.

* Have hands-on experience in video marketing, personal branding, and social media campaigns.

* Can demonstrate measurable improvements in brand visibility, audience engagement, or lead generation.

### Important Expectations

* This is a strategic as well as execution-oriented leadership role.

* The candidate must be comfortable taking independent ownership of projects and deliverables.

* The role involves managing multiple clients and internal brands simultaneously.

* The candidate should be equally comfortable with planning, team management, content execution, and appearing on camera.

* We are looking for someone who can take responsibility for outcomes rather than simply execute assigned tasks.

### Who Should Apply?

If you are someone who can combine creativity with strategy, lead a team, build impactful content strategies, execute GTM initiatives, and confidently represent brands on camera, we would love to connect with you.

**We are looking for a Content Strategist who can think like a marketer, lead like a manager, and execute like an owner.**

📌 Content Strategist | Male (Noida)
🏢 Fundvice
📍 Noida