Role Overview

- As a Project Manager - Customer Processes & Marketing, you will:
- Lead high-impact initiatives spanning:
- Product launches
- Trade promotions
- Broader customer journey
- Act as the central hub between Product, Sales, and Marketing teams.
- Ensure marketing investments and promotional strategies are:
- Executed flawlessly
- Delivered within budget
- Measured for tangible ROI

Key Responsibilities Trade Promotions & Channel Strategy
- Oversee the end-to-end execution of:
- Trade marketing programs
- Channel incentives
- B2B promotional campaigns

- Align promotional strategies with sales objectives to optimize:

- Distribution
- Retail placement
- Local brand development

- Manage the budget allocated for trade promotions.
- Track financial performance against projected sales lifts.

Marketing Campaign Management
- Lead cross-functional teams in the development and rollout of 360-degree marketing campaigns.
- Ensure cohesive messaging across all channels.
- Collaborate with:
- Creative teams
- Digital marketers
- Agencies

- Deliver on-brand:

- Promotional assets
- Collateral
- Advertising

- Establish Key Performance Indicators (KPIs) to measure the effectiveness and reach of marketing initiatives.





Customer Processes & Experience
- Map and optimize the end-to-end customer journey.
- Identify areas to:
- Improve customer engagement
- Reduce friction

- Translate customer feedback and data-driven insights into actionable improvements for:

- Future product iterations
- Marketing strategies

- Standardize internal customer processes from:

- Initial lead generation
- To post-purchase support readiness

Project Execution & Operations
- Define project scope, milestones, and timelines for complex marketing and promotional initiatives.
- Manage project deliverables proactively.
- Identify risks, such as:
- Supplier delays
- Budget constraints

- Implement appropriate mitigation strategies.
- Utilize project management methodologies to:

- Streamline workflows
- Facilitate interdepartmental communication
- Ensure cross-team alignment

PM

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 SAP Project Manager - Customer Processes & Marketing (Kolkata)
🏢 ITC Infotech
📍 Kolkata