Area Sales Manager (ASM) - FMCG / Personal Care

Job Title:

Area Sales Manager (ASM)

Role Purpose:

The Area Sales Manager will be responsible for driving sales growth, distributor management, market expansion, trade execution, and team leadership across the assigned territory. The incumbent will ensure achievement of primary and secondary sales targets while strengthening distribution and retail presence.

Key Responsibilities:

Drive achievement of monthly, quarterly, and annual sales targets.

Manage and develop distributor and super-stockist networks.

Expand market coverage and ensure effective outlet penetration.

Execute trade marketing and merchandising initiatives.

Monitor and improve secondary sales and distribution efficiency.

Lead, coach, and motivate frontline sales teams.

Track market trends, competitor activities, and customer requirements.

Ensure effective conflict management and resolution within the channel network.

Onboard new distributors and strengthen existing business partnerships.

Maintain strong relationships with retailers, wholesalers, and key trade partners.

Conduct regular market visits and travel extensively across assigned territories.

Ensure timely reporting, forecasting, and business reviews.

Desired Candidate Profile:

Graduate in any discipline.

5+ years of experience in an ASM role within FMCG, Personal Care, Cosmetics, or Consumer Products.

Robust experience in distributor management and sales operations.

Proven team handling and people management capabilities.





Good trade execution and market development skills.

Ability to travel extensively within the assigned geography.

Strong negotiation, communication, and conflict management skills.

Basic English communication skills.

Preferred age group: 35-40 years.

Territory Allocation

ASM - Kolkata

Industry Preference: Cosmetics / Personal Care (Nivea, L'Oral, Galderma, etc.)

Territories Covered:

Kolkata Metro

Central Kolkata

North 24 Parganas

Nadia

Business Size Managed:

Approx. 1 Cr+ annually (Current Galderma business: ~1.3 Cr)

Channel Focus:

Cosmetics & Personal Care Retail Outlets

ASM - Bhopal

Industry Preference: FMCG

Headquarter:

Bhopal

Territories Covered:

Bhopal

Rajgarh

Vidisha

Sagar

Damoh

Jabalpur

Dindori

Key Focus Areas:

Distributor & Super Stockist Management

Trade Execution

Team Handling

Market Expansion

ASM - Varanasi

Industry Preference: FMCG

Headquarter:

Varanasi

Territories Covered:

Varanasi Region (Eastern UP Market)

Key Focus Areas:

Sales Growth & Distribution Expansion

Distributor Management

Retail Coverage Enhancement

Team Leadership & Trade Activation

Preferred Skills:

Solid local market understanding

Effective channel relationship management

Willingness to travel extensively within the territory

Note: No internal candidates are being considered for the Kolkata position. Candidates from FMCG, Cosmetics, Personal Care, and Consumer Durables backgrounds with a strong distribution-led sales experience may be evaluated.

📌 Area Sales Manager (Varanasi)
🏢 Kornferry
📍 Varanasi